Beverage education takes on a gamified format to entice consumers
Implications - Food and beverage education has often taken the form of classes and workshops that speak to a consumer preference for hands-on learning. Many alcohol brands have taken this concept one step further by providing fun, activity-focused events and products. Taking the social aspect of drinking into consideration, these brands are able to cultivate an experience, rather than a lesson.
Workshop Question - How can gamification be leveraged by your brand to increase consumer education around your offering?
Trend Themes
1. Gamification - Brands are gamifying beverage education to create a more immersive experience for consumers.
2. Interactive Learning - Interactive books and comic books offer a fresh and accessible take on traditional education about beer and spirits.
3. Social Events - Boozy events and competitions provide a space for consumers to interact with each other and learn more about beverages.
Industry Implications
1. Hospitality - Hotels, restaurants and bars can create unique and interactive drink pairing events to engage patrons.
2. Alcohol Brands - Alcohol brands can create unique educational tools such as books to educate consumers and build brand affinity.
3. Technology - By incorporating technology into the beverage industry, companies can create new and immersive experiences to attract customers.
