Ideas
Explore the world's #1 largest database of ideas and innovations, with 470,969 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 470,969 cutting edge ideas.

Experiential Education

Beverage education takes on a gamified format to entice consumers

Implications - Food and beverage education has often taken the form of classes and workshops that speak to a consumer preference for hands-on learning. Many alcohol brands have taken this concept one step further by providing fun, activity-focused events and products. Taking the social aspect of drinking into consideration, these brands are able to cultivate an experience, rather than a lesson.
Workshop Question - How can gamification be leveraged by your brand to increase consumer education around your offering?
Trend Themes
1. Gamification - Brands are gamifying beverage education to create a more immersive experience for consumers.
2. Interactive Learning - Interactive books and comic books offer a fresh and accessible take on traditional education about beer and spirits.
3. Social Events - Boozy events and competitions provide a space for consumers to interact with each other and learn more about beverages.
Industry Implications
1. Hospitality - Hotels, restaurants and bars can create unique and interactive drink pairing events to engage patrons.
2. Alcohol Brands - Alcohol brands can create unique educational tools such as books to educate consumers and build brand affinity.
3. Technology - By incorporating technology into the beverage industry, companies can create new and immersive experiences to attract customers.
3.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 39 Examples:
294,706 Total Clicks
Date Range:
Sep 15 — Jan 16
Trending:
Average

Related Examples

Interactive Wine Lists
Interactive Wine Lists
VINU's Wine Guru Platform Can be Used by Upscale and Casual Eateries
Wine Vending Machines
Wine Vending Machines
Paired Wine's Enomatic Machines Enhance the Tasting Experience
Interactive Wine Menus
Interactive Wine Menus
This Digital Wine Bar Menu Offers Customizable Selections on a Touchscreen
Historical Beer Tours
Historical Beer Tours
'Lou’s Brew Bus' Details the History of Louisville's Beer Industry
Educational Beer Festivals
Educational Beer Festivals
The 'Fall Back Beer Fest' Features Seminars from Industry Experts
Educational Beer Shops
Educational Beer Shops
This Taproom and Bottle Shop Offers Educational Classes and Events
Educational Beer Tours
Educational Beer Tours
The 'Beer Geek Tour' Allows Attendees to Learn About Craft Brewing
Instructional Beer Pairing Guides
Instructional Beer Pairing Guides
This Cookbook Provides Tasty Recipes to Pair with Beer
Beer-Paired Cooking Sites
Beer-Paired Cooking Sites
The 'Cooking and Beer' Website Features Food and Beer Recipes
Confectionery Beer Pairings
Confectionery Beer Pairings
These Unusual Candy and Beer Pairings Complement One Another
play_circle_filledSpace-Bound Whiskey Glasses
Space-Bound Whiskey Glasses
The Ballantine's Zero Gravity Tumblers are Made for Drinking in Space
Drink-Shaped Whiskey Displays
Drink-Shaped Whiskey Displays
Johnnie Walker's Airport Drink Display Resembles a Full Glass
Interactive Whiskey Architecture
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
Upcycled Barrel Sunglasses
Upcycled Barrel Sunglasses
These Wooden Sunglasses are Made from Old Whiskey Barrels
Unbreakable Drinking Cups
Unbreakable Drinking Cups
Snow Peak's Unbreakable Cup Refuses to Shatter
Circus-Themed Beer Festivals
Circus-Themed Beer Festivals
This Whimsical Event Combines Cider, Live Music and Circus Acts
Bourbon Butter Cups
Bourbon Butter Cups
These Caramel Almond Butter Cups Feature a Tangy Whiskey Kick
Charitable Whiskey Tastings
Charitable Whiskey Tastings
This $9,000 Whiskey Tasting Event Supports Earthquake Redevelopment
Smokey Smoothie Cocktails
Smokey Smoothie Cocktails
This Boozy Blended Peach Drink Features Notes of Honey and Whiskey
Apple-Flavored Bourbons
Apple-Flavored Bourbons
The Jim Beam Apple Bourbon Brings a Tarty Twist to a Classic Drink
Global Beer Dinners
Global Beer Dinners
Lawry’s Serves Food and Craft Beer Pairings from Around the World
Chocolate Pairing Classes
Chocolate Pairing Classes
These Classes Teach Consumers How to Pair Alcohol with Chocolate
Alcoholic Dessert Pairings
Alcoholic Dessert Pairings
This Chef Goes Beyond Wine to Pair Her Desserts with Beer and Cider
Cheesy Beer Pairing Guides
Cheesy Beer Pairing Guides
This Cheat Sheet Shows the Best Beer and Cheese Couplings
Quirky Traveling Bars
Quirky Traveling Bars
Little Nan's Cocktail Den is an Ever-Changing Pop-Up Bar
Alcoholic Burger Pairings
Alcoholic Burger Pairings
The Mandarin Oriental Singapore Serves Up Burgers and Burgundy
Drinking Pinball Events
Drinking Pinball Events
Toronto's First-Ever Beer & Ball Festival Will be Held at Handlebar
Craft Beer Workshops
Craft Beer Workshops
Beerology Offers Tasting Sessions and Workshops on the Brewed Beverage
Touchscreen Tables
Touchscreen Tables
Ideum's Pro Lab Multitouch Table Features 24 Terabytes of Storage
Booze-Bartering Bookstores
Booze-Bartering Bookstores
Molasses Books in New York Lets You Trade Books For Beer
Projected Touchscreen Tables
Projected Touchscreen Tables
Ideum's Dynamic Desktop Comprises Projected Capacitive Touch Tables
Beer Connoisseur Books
Beer Connoisseur Books
Vintage Beer by Patrick Dawson Reveals That Some Beers Can be Aged
Socially Connected Coffee Tables
Socially Connected Coffee Tables
This Sleek Multitouch Coffee Table Helps You Stay Connected
Innocent Alcohol Pairings
Innocent Alcohol Pairings
The Girl Scout Cookies Beer Pairings Seems Controversial & Contradicting
Giant Touch Screen Surfaces
Giant Touch Screen Surfaces
Ideum's Latest Large Touch Screen is the Size of a Dinner Table
Bold Alcohol Bibles
Bold Alcohol Bibles
The Book of Beer Awesomeness is a Drinker's Best Friend
Wall-Mounted Super Tablets
Wall-Mounted Super Tablets
The Ideum MT65 Presenter Takes the Touchscreen to the Next Level
Seasonal Booze Recipes
Seasonal Booze Recipes
Personalize a Six-Pack with the Brooklyn Brew Shop's Beer Making Book
Touchscreen PC Counters
Touchscreen PC Counters
The MT55 Platform Multitouch Table is the Thinnest of Its Kind