The granola bar is reimagined with premium ingredients and a new form
Implications - Faced with the need for a nutritious and convenient all-natural snack, many consumers are turning to portable, bake-free bites that are infused with high-powered superfoods and unrefined grains. Wholesome, cost-efficient and easily adapted to differing tastes or dietary restrictions, this modern interpretation of the granola bar can be seen as a convergence of the wellness movement and DIY culture.
Workshop Question - What slight changes can you make to the product, packaging, or marketing of your brand in order to accommodate the busy schedule of the modern consumer?
Trend Themes
1. DIY Snacks - Creating healthy snacks from scratch has become a popular trend among consumers looking for all-natural, nutritious options.
2. Superfoods - The use of nutrient-dense superfoods in snacks and meals has become increasingly popular as consumers prioritize health and wellness.
3. Convenience Foods - Consumers are seeking out healthy snack options that are easy to grab on-the-go and require no preparation.
Industry Implications
1. Food & Beverage Manufacturing - Innovative ingredients and packaging designs can present opportunities for manufacturers to capitalize on the demand for healthy, convenient snacks.
2. Fitness & Wellness - Fitness and wellness professionals can take advantage of the trend towards healthy snacking by offering products or services that align with the values of health-conscious consumers.
3. Technology & E-commerce - Online retailers and developers of food-related technology can create platforms or apps that connect consumers with healthy snack options that align with their dietary restrictions, preferences, or meal plans.
