Snack bars are reinterpreted as savory meal replacements
Implications - Snackification culture continues to thrive as consumers regularly replace traditional meals with on-the-go edibles. Nutritious bars that were once considered a snack are now being reformatted to keep consumers fuller for longer, including shifting flavor profiles from sweet to savory. This shift speaks to a consumer desire for snacks to be not only healthy, but also fulfilling from a taste perspective.
Workshop Question - What is an industry standard that your brand could challenge? How?
Trend Themes
1. Savory Snackification - Savory meal replacement bars are reformatted to keep consumers fuller for longer and speak to consumer desire for nutritious, fulfilling snacks from a taste perspective.
2. Nutrient-dense Snack Bars - Meal-sized snack bars are packed with protein, fiber and superfoods and come in a range of flavors to suit any time of day.
3. Easily Digestible Snack Bars - Snack bars tailored towards those with specific dietary limitations provide simple, gluten-free, low-glycemic options free from sugars, additives, and artificial flavors.
Industry Implications
1. Food & Beverage - The food and beverage industry has an opportunity to innovate in the snack space by creating savory, nutrient-dense, and easily digestible snack options that satisfy hunger and provide health benefits.
2. Health & Wellness - The health and wellness industry can take advantage of the trend towards snackification by promoting healthy snack options that satisfy hunger, provide energy and nutrition, and fit into busy lifestyles.
3. Fitness & Sports Nutrition - The fitness and sports nutrition industry can respond to the trend towards snackification by creating snack options that are high in protein, fiber, and superfoods to help athletes maintain their energy levels, stay full longer, and recover faster.
