Plum Gear is the "Netflix of Baby Clothes"
Michael Hines — July 17, 2011 — Business
References: plumgear & springwise
The days of going through baby clothes like crazy may be over thanks to Plum Gear. Plum Gear is a San Francisco-based startup that describes itself as the "Netflix of baby clothes."
In case you haven't already guessed, Plum Gear rents out baby clothes to parents. The clothes come in batches of two or seven, and parents have up to three months to keep the clothes. The clothes are all cleaned using organic detergent, and stained clothes are taken out of rotation and donated to children in foster homes.
With the rate that children grow, buying them clothes is usually a temporary solution to a permanent problem. I wouldn't be surprised to see Plum Gear achieve great success among a new generation of Web-savvy and cost-conscious parents.
In case you haven't already guessed, Plum Gear rents out baby clothes to parents. The clothes come in batches of two or seven, and parents have up to three months to keep the clothes. The clothes are all cleaned using organic detergent, and stained clothes are taken out of rotation and donated to children in foster homes.
With the rate that children grow, buying them clothes is usually a temporary solution to a permanent problem. I wouldn't be surprised to see Plum Gear achieve great success among a new generation of Web-savvy and cost-conscious parents.
Trend Themes
1. Rentable Fashion - Other clothing retailers can follow Plum Gear's lead and provide rentals, offering consumers more sustainable and cost-effective options.
2. Organic Cleaning - Companies can incorporate organic cleaning methods into their production and rental processes, responding to the increasing demand for sustainable practices.
3. Subscription-based Services - Businesses can explore the potential of subscription-based services, offering consumers more convenient and affordable options for regularly needed products.
Industry Implications
1. Fashion - Incorporating rental services and sustainable practices can disrupt the traditional retail model and attract environmentally conscious consumers.
2. Cleaning - Organic cleaning can disrupt the traditional cleaning industry, appealing to consumers who prioritize health and sustainability.
3. Subscription Services - Subscription-based models have the potential to disrupt various industries, such as groceries, entertainment, and other regularly purchased products.
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