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Purposeful Construction

Tactile toy products evolve to allow children to create with purpose

Implications - The interest in allowing children to express themselves creatively has converged with the interest in teaching them tangible, real-world skills. As a result, design- focused toys that enable children to create with both fun and purpose are emerging on the market. Allowing children to cultivate their own aesthetic sensibility, these toys reveal that personal identity has become a primary focus in modern parenting.
Workshop Question - Where does your brand fit into cultivating consumers' personal or public personas?
Trend Themes
1. Kinetic Learning - Design-focused toys are enhancing motor skills and creativity in children by converging education with play.
2. Personalized Education - Toys are becoming more focused on cultivating aesthetic sensibility and enhancing the personal identity of children.
3. STEM Education - Educational kits and toys are focused more on STEM education to teach young users robotics, coding, and other essential technical skills.
Industry Implications
1. Education - There is a growing trend in converging play and education to enhance children's motor skills and creativity.
2. Toy Manufacturing - The design industry is becoming more focused on toys that teach real-world skills and are fun to play with.
3. Educational Technology - With a growing focus on STEM education, there is a growing sector of educational technology incoporating robotics building blocks as a new form of play that encourages experimentation and learning.
4.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
196,782 Total Clicks
Date Range:
Dec 15 — Aug 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Artistry Teaching Toys
Artistry Teaching Toys
The Dora the Explorer Trace and Learn Projector Teaches Art Basics
Parents are looking for products that help to enhance motor skill ability in their children like the Dora the Explorer Trace and Learn Projector now more than ever. As concerns about ensuring their... MORE
Architectural Bathtub Toys
Architectural Bathtub Toys
WATERSCAPE Lets Kids Build Floating Cities in the Tub
Pumice stones and sponges are items that are commonly found in the bathroom, but De Intuïtiefabriek transforms them into the foundations of its playful bathtub toys for kits. The WATERSCAPE... MORE
Robotic Educational Kits
Robotic Educational Kits
The Sony Global Education 'KOOV' Kit Focuses on Teach Kids STEM
The educational kit is experiencing some of an overhaul with the announcement of the Sony Global Education ‘KOOV’ Kit, which focused on STEM (Science, Technology, Engineering, Mathematics)... MORE
Connected Building Block Kits
Connected Building Block Kits
The 'ROKduino' Robot Building Blocks are an Educational Form of Play
Customization is key for many consumers, so the ‘ROKduino’ robot building blocks come as a logical next step for children to play with and learn at the same time. Available now on... MORE
Children's Architecture Building Blocks
Children's Architecture Building Blocks
The Little Architect Set is a Techicolor Toy Drafting Kit
The Little Architect Set is a miniature toy drafting kit designed for children to expand their imagination and start thinking about the art of building. The set features colorful building blocks... MORE
Instructional Type Blocks
Instructional Type Blocks
The 'Tykography' Wooden Letter Cubes Teach Children About Typefaces
The ‘Tykography’ set is a collection of wooden letters used to educate children about the art of typography in the digital age. The blocks contain the alphabet represented in some of the... MORE

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