The 'ShareWear' Collection is Designed to Be Shared Among Consumers
Katherine Pendrill — January 21, 2016 — Fashion
References: sharewear.se & treehugger
A group of Swedish fashion designers have created a shareable fashion collection called 'ShareWear.' With the goal of making "ready-to-share the new ready-to-wear," the company aims to change the way we dress ourselves.
ShareWear is a unique initiative that gives users the opportunity to borrow and return different garments -- similar to borrowing books from a library. Pieces from the collection will be showcased on Instagram and the first person to comment wins the opportunity to borrow the piece for a week. After the week is up, the user then reposts the item with the tag #sharewear and the next user to comment repeats the cycle.
The platform not only gives consumers a fun and simple way to try new clothing, but it also helps to cut down on the amount of textiles that are purchased and subsequently thrown away. As a result, ShareWear functions as a sustainable alternative to purchasing new clothing.
ShareWear is a unique initiative that gives users the opportunity to borrow and return different garments -- similar to borrowing books from a library. Pieces from the collection will be showcased on Instagram and the first person to comment wins the opportunity to borrow the piece for a week. After the week is up, the user then reposts the item with the tag #sharewear and the next user to comment repeats the cycle.
The platform not only gives consumers a fun and simple way to try new clothing, but it also helps to cut down on the amount of textiles that are purchased and subsequently thrown away. As a result, ShareWear functions as a sustainable alternative to purchasing new clothing.
Trend Themes
1. Shareable Fashion - Opportunity to create shareable fashion collections that allow consumers to borrow and return garments, reducing waste and promoting sustainable fashion.
2. Renting Economy - Growing trend of borrowing and renting clothing, providing consumers with access to a wider range of fashion choices without the need to purchase.
3. Social Media Fashion - Embracing social media platforms like Instagram to showcase and promote fashion collections, creating a sense of community and engagement.
Industry Implications
1. Fashion - Fashion industry can explore the concept of shareable collections, offering consumers a new way to experience fashion while reducing clothing waste.
2. Sharing Economy - Sharing economy platforms can integrate fashion sharing options, tapping into the growing trend of renting and borrowing items.
3. Social Media - Social media platforms can partner with fashion brands to create shareable fashion initiatives, fostering user engagement and driving social media activity.
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