This Store Allows Customers to Trade in Old Clothes for New Underwear
Katherine Pendrill — October 8, 2015 — Social Good
References: de.intimissimi & fastcoexist
Underwear store 'Intimissimi' now allows customers to trade in old clothes for brand new lingerie. Although some companies have begun accepting used clothing, users receive little in exchange for their donations. This company allows customers to put old clothing towards the purchase of new undergarments.
In order to implement the new recycling program, Intimissimi partnered with clothing recycler 'I:CO.' When users bring in old garments they receive vouchers that can be used towards the purchase of new items. The vouchers can be combined to pay as much as 20 percent of the purchase price of the new items. The company accepts any type of clothing in any condition. The old clothes are then used as a form of building insulation, stuffing for toys or even paper.
The concept of paying people for their old items provides a unique incentive for customers to trade in old clothes.
In order to implement the new recycling program, Intimissimi partnered with clothing recycler 'I:CO.' When users bring in old garments they receive vouchers that can be used towards the purchase of new items. The vouchers can be combined to pay as much as 20 percent of the purchase price of the new items. The company accepts any type of clothing in any condition. The old clothes are then used as a form of building insulation, stuffing for toys or even paper.
The concept of paying people for their old items provides a unique incentive for customers to trade in old clothes.
Trend Themes
1. Clothing-to-lingerie Trade-in Programs - Exploring similar trade-in programs in other clothing categories may be a disruptive opportunity.
2. Sustainable Clothing Recycling Programs - Developing innovative clothing recycling methods could be a way to disrupt the fashion industry.
3. Retail Partnerships with Recycling Companies - Collaborating with recycling companies in unique ways could create opportunities for retailers to stand out.
Industry Implications
1. Fashion Retail - Fashion retailers could benefit from exploring sustainable and innovative recycling programs.
2. Waste Management and Recycling - The waste management and recycling industry could benefit from collaborating with retail companies to create new avenues for sustainable clothing disposal.
3. Home Insulation and Toy Manufacturing - Exploring new and innovative ways to reuse clothing materials in other industries such as home insulation and toy manufacturing could present a disruptive opportunity.
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