Ideas
Explore the world's #1 largest database of ideas and innovations, with 471,518 inspiring examples.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,222 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,271 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 312,222 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,215 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 471,518 cutting edge ideas.

Sustainable Out-of-Home

Traditional outdoor advertisements are reimagined with a green twist

Implications - As brands look for ways to prove to consumers that they share important values, many are opting for eye-catching outdoor ads that also serve an ecological purpose. With billboards that double as everything from air-purifiers to urban gardens, such campaigns suggest a contemporary understanding that business interests can no longer be considered without also considering environmental ones. In addition to highlighting the overarching nature of the health and wellness movement, this progressions speaks to the desire for brands to reflect back consumer anxiety regarding environmental responsibility.
Workshop Question - What new approach to eco advertising could you imagine your brand rolling out?
Trend Themes
1. Eco-friendly Advertising - Brands are reimagining traditional billboards to serve an ecological purpose, reflecting back to consumers' anxiety regarding environmental responsibility.
2. Living Billboards - Brands are incorporating living elements, such as plants, bees, fish, and seagulls, into billboards to create an immersive and interactive advertisement.
3. Air Filtration Billboards - Some brands like Toyota incorporate photocatalytic coatings to remove nitrogen dioxide from the air, promoting a better environment to live in.
Industry Implications
1. Outdoor Advertising Industry - The incorporation of sustainable and interactive elements into ads may offer an innovative and more successful way for brands to connect with their target audience.
2. Green Technology Industry - Companies creating products that can purify the air or contribute to a better environment can tap into the growing eco-friendly trend in advertising.
3. Food Industry - Brands can take their product beyond typical food ads and create living edible billboards, engaging the target audience while promoting their fresh and natural ingredients.
3.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
290,812 Total Clicks
Date Range:
Apr 14 — Apr 17
Trending:
Average
Consumer Insight Topics:

Featured Examples

Urban Garden Billboards
Urban Garden Billboards
This Billboard by Wildstone in London Doubles as a Community Garden
Located in the London borough of Lambeth, this ingenious living garden billboard by ad agency Wildstone doubles as an urban garden. The innovative project showcases the need for such resources in a... MORE
play_circle_filledAir-Purifying Billboards
Air-Purifying Billboards
UTEC is Taking on Peru's Construction Pollution with Clever Advertising
This ingenious solution to construction pollution tackles an important eco issue while also promoting a Peru university. An air purifying billboard designed by Universidad de Ingeniería y Tecnologí... MORE
Honey Bee Advertising Structures
Honey Bee Advertising Structures
The Cheerios Living Billboard is Filled With 100,000 Bees
This living billboard emphasizes the natural ingredients featured in this beloved cereal. To advertise Honey Nut Cheerios, this installation contains real live bees. The three storey structure... MORE
Air Filtration Billboards
Air Filtration Billboards
Toyota's "Eco-Billboard" Removes Nitrogen Dioxide from the Air
Beyond just promoting the Mirai as an ecologically friendly method of transportation, Toyota’s car billboards actually help to reverse the damage that most other ordinary cars do to the... MORE
Fresh Garden Billboards
Fresh Garden Billboards
FCB Mayo Peru's Anti-Pollution Ad Grows Lettuce
It could be argued that massive billboard ads visually clutter cities, but this anti-pollution billboard created by FCB Mayo Peru and Peruvian university UTEC does more good than harm in more ways... MORE
Edible Fish Billboards
Edible Fish Billboards
This Outdoor Poster Feeds Seagulls with Edible Glue, Ink and Paper
In order to promote the quality of the fresh seafood it serves, Barracuda Restaurant launched an unconventional outdoor poster. From both up-close and afar, the ‘Fresh Fish Poster’... MORE

Related Examples

Musical Social Media Campaigns
Musical Social Media Campaigns
The New Toyota Campaign Taps Snapchat and Popular Latin Musicians
Chalkboard Art Advertisements
Chalkboard Art Advertisements
This Artful Gaming Ad is a Chalkboard Drawing in Shinjuku Station
play_circle_filledInteractive Movie Billboards
Interactive Movie Billboards
Johnny Depp Promotes the 'Through the Looking Glass' Movie Himself
play_circle_filledReal-Time Travel Billboards
Real-Time Travel Billboards
This Airline Ad from JetBlue Reveals Real-Time Travel Data
Periscope-Streaming Campaigns
Periscope-Streaming Campaigns
Calvin Klein Will Be Live-Stream Its Fall Ad Campaign
play_circle_filledSpeed-Testing Sneaker Billboards
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
Basketball-Inspired ATMs
Basketball-Inspired ATMs
This 10-Foot-Tall BMO Bank Machine Promotes the Annual NBA All-Star Game
Ultramodern Karaoke Bar Branding
Ultramodern Karaoke Bar Branding
This Karaoke Bar Branding Features Vibrant Geometrical Imagery
play_circle_filledClean Slate Charity Campaigns
Clean Slate Charity Campaigns
This Billboard Asked New Yorkers What Their Biggest Regret Was
play_circle_filledStartling Gaming Billboards
Startling Gaming Billboards
J2O's Interactive Bus Stop Poster Plays 'What Time is It, Mr. Wolf?'
Interactive Holiday Billboards
Interactive Holiday Billboards
Burberry's 'Personalized For You Ad' Promotes Consumer Interaction
Boozy Knit Billboards
Boozy Knit Billboards
This Miller Lite Billboard Mimics an Ugly Christmas Sweater
play_circle_filledCrowdsourced Car Ads
Crowdsourced Car Ads
These New Ford Car Ads Were Created Online by Fans
Beer-Dispensing Christmas Trees
Beer-Dispensing Christmas Trees
Carlsberg's Unique Christmas Tree Has Free Beer on Tap
Sci-Fi Cereal Branding
Sci-Fi Cereal Branding
General Mills Cereals Will Be Outfitted with Star Wars Packaging and Toys
Endurance Challenge Ads
Endurance Challenge Ads
This Xbox Ad Forces Contest Applicants to Read Terms and Conditions
play_circle_filledGluten-Free Cereal Ads
Gluten-Free Cereal Ads
This Heartwarming Ad for Cheerios Addresses Those with a Gluten Intolerance
Wrap-Around Alert Billboards
Wrap-Around Alert Billboards
This Interactive Digital Billboard Warns What's Around the Corner
play_circle_filledLive Streaming Pizza Screens
Live Streaming Pizza Screens
This Interactive Billboard Was Connected to a Restaurant's Kitchen
play_circle_filledFamily-Focused Cereal Ads
Family-Focused Cereal Ads
This Touching Cheerios Commercial Features an Aging Grandfather
play_circle_filledLive Prison Billboards
Live Prison Billboards
Netflix' Orange is the New Black Turns a Building Facade into a Prison
Bilingual Cereal Commercials
Bilingual Cereal Commercials
This Cheerios Commercial is in Spanish with English Subtitles
play_circle_filledFamily Diversity Ads
Family Diversity Ads
Tylenol's #HowWeFamily Commercial Celebrates Same-Sex and Interracial Bonds
Targeted Highway Billboards
Targeted Highway Billboards
Lexus' Engaging Marketing Billboard Singles Out Drivers
Small Size Billboards
Small Size Billboards
Smart Car's Rotating Billboard Ads Highlight Savings on Cost and Space
Bruise-Healing Billboards
Bruise-Healing Billboards
This Domestic Abuse Awareness Ad Has Onlookers Heal a Battered Woman
Londoner Narrative Billboards
Londoner Narrative Billboards
This Billboard Campaign Tells the Sad Stories of Former Londoners
Real-Time Runway Billboards
Real-Time Runway Billboards
Topshop's Fashion Billboard Ads Relay Popular Catwalk Looks
Happy Emoji Billboards
Happy Emoji Billboards
This Coca-Cola Marketing Stunt Shares Jovial Web Addresses
play_circle_filledCar-Smashing Billboards
Car-Smashing Billboards
Wheat Thins' Snack Food Marketing Stunt Makes You Look
Gigantic Air Purifiers
Gigantic Air Purifiers
Jorge Gutierrez's Big Air Purifier Sucks Up Smog in Lima, Peru
play_circle_filledHeartwarming Dad Ads
Heartwarming Dad Ads
The Cheerios Effect Campaign Captures Real Family Stories
Colossal Interactive Billboards
Colossal Interactive Billboards
Google's Giant Times Square Billboard Hosts an Android Game
Hoarding Auto Adverts
Hoarding Auto Adverts
The Honda Fit Billboard Showcases All the Items One Can Put in Their Car
play_circle_filledConnected Smoke Detectors
Connected Smoke Detectors
Birdi is a Home Safety Device that Also Measures Air Quality
Can Currency Campaigns
Can Currency Campaigns
McDonald's Stockholm Lets Youth Trade in Bags of Recycled Cans For Burgers
Father-Anthem Cereal Ads
Father-Anthem Cereal Ads
Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
play_circle_filledCat Meme Cereal Ads
Cat Meme Cereal Ads
This Honey Nut Cheerios Ad Features Buzz Meeting Grumpy Cat
Nutrient-Focused Cereals
Nutrient-Focused Cereals
Cheerios' Protein Breakfast Cereal is Loaded with 11g of Protein
play_circle_filledVacuum-Suctioned Billboards
Vacuum-Suctioned Billboards
Saatchi Netherlands Created a Clever Samsung Vacuum Ad
River Cleaning Billboards
River Cleaning Billboards
A Floating Water Purification Billboard is Making a Difference in Manila
Respirating Lung Billboards
Respirating Lung Billboards
The 'Cotton Lungs' Campaign Demonstrates the Effects of Pollution
play_circle_filledMan-Sized Razor Campaigns
Man-Sized Razor Campaigns
The 'Gillette City Trim' Campaign Featured a Giant Razor Clearing Grass
Beneficial Biking Stats
Beneficial Biking Stats
This 'Health Benefits of Biking to Work' Chart is Insightful
Potable Water Billboard Generators
Potable Water Billboard Generators
The UTEC Billboard Campaign Produces Drinkable Water for Locals
Air Pollution Infographics
Air Pollution Infographics
The 'GOOD' Toxic Twenty Study Shows the States that Emit the Most
play_circle_filledPollution-Monitoring Kites
Pollution-Monitoring Kites
The Float Project Aims to Map Air Pollution Around Beijing
Planet-Saving Infographics
Planet-Saving Infographics
'Pollution: A Look Into Our Contaminated World' States the Facts
Solar Sidewalks
Solar Sidewalks
These Photovoltaic Paving Tiles Put Cities on the Road to Greener Infrastructure
Curvaceous Condos
Curvaceous Condos
The 'Absolute Towers' Project Impersonates Marilyn Monroe
Air Purifying Phones
Air Purifying Phones
The Mobile Airload by Ju Young Kim is a Healthy Cellular Choice