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Personalized Pie

Dining concepts evolve to offer totally customizable pizza menus

Implications - As consumers search for personalization in all of their purchasing decisions, many are enticed by dining concepts that let guests create their own pizzas. Additionally, customizable pizza menus with mix and match options allows individuals to create an item that fits within their dietary restrictions. In addition to highlighting shifting consumer desires around the health and wellness movement, this progression speaks to the interest in experiences defined by one's personal tastes.
Workshop Question - How could you better connect with consumers' individual personal brands?
Trend Themes
1. Customizable Menus - As consumers search for personalization in their purchasing decisions, customizable menus and mix and match options allow them to create an item that fits within their dietary restrictions.
2. Technological Advancement - Technology is enabling the creation of more convenient, personalized food options like on-the-go customizable pizza kiosks and apps designed specifically with millennials in mind.
3. Data-driven Personalized Promotions - Big data is being used to offer personalized social media promotions that are tailored to customer preferences to bring formerly loyal customers back into stores.
Industry Implications
1. Fast Food - Customizable menus and technological advancement are disrupting the fast food industry by offering more personalized and convenient food options.
2. Restaurant Technology - Disruptive innovation opportunities exist in the restaurant technology industry for the development of on-the-go customizable pizza kiosks and apps.
3. Food and Beverage Marketing - Data-driven personalized promotions highlight an opportunity to leverage customer data to offer promotions tailored to their preferences, bringing formerly loyal customers back into stores.
3.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 61 Examples:
348,448 Total Clicks
Date Range:
Aug 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Personalized Pizza Bars
Personalized Pizza Bars
Blaze Pizza Builds and Cooks Custom Fast-Fired Pizzas On the Spot
Blaze Pizza is the new custom-made pizza chain taking the U.S. fast food market by storm. Blaze Pizza functions like a Subway-style deli counter, allowing customers to choose from a range of already-... MORE
Custom Fast Casual Pizza
Custom Fast Casual Pizza
Cucinova Urban Italian is Sbarro's New Fast Casual Dining Concept
Launched in early 2015, Cucinova Urban Italian is Sbarro’s new fast casual dining concept that replaced the previous Pizza Cucinova concept. The innovative fast casual Italian eatery will... MORE
Millennial-Focused Pizza Apps
Millennial-Focused Pizza Apps
Pizza Hut's Loyalty App Was Designed to Appeal to a Younger Market
Pizza Hut’s Loyalty App is a digital execution of the casual dining chain’s new look. Pizza Hut’s thoughtfully laid-out tool is targeting millennials by offering unique... MORE
Customizable Pizza Kiosks
Customizable Pizza Kiosks
NXT Pizza's Food Kiosk Lets Foodies Personalize Their Order
NXT Pizza’s food kiosks let users customize their pizza order in seconds. These pizza vending machines are not only easily personalized—consisting of four delicious flavors and various... MORE
Personalized Artisan Pizza Joints
Personalized Artisan Pizza Joints
Alabama's Pieology Aims to Be a "Study in Custom Pizza"
Aiming to offer artisan quality pizza “with no limits,” Pieology is a fast-growing custom pizza chain currently boasting 92 locations across the United States. The innovative... MORE
Personalized Pizza Promotions
Personalized Pizza Promotions
Papa Murphy's Latest Campaign Leveraged Big Data to Drive Sales
The popular take-and-bake pizza chain Papa Murphy’s recently wrapped up a campaign that involved using big data to re-engage its once-loyal customers. The campaign is indicative of a much... MORE
Nutritious Pizza Restaurants
Nutritious Pizza Restaurants
This Restaurant Allows Customers to Build Pizzas on Their Own
This restaurant allows its customers to build pizzas and salads on their own while enjoying a unique fast food environment to eat in. Called ‘First Base,’ the restaurant is in Cape Town,... MORE

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