Dining concepts evolve to offer totally customizable pizza menus
Implications - As consumers search for personalization in all of their purchasing decisions, many are enticed by dining concepts that let guests create their own pizzas. Additionally, customizable pizza menus with mix and match options allows individuals to create an item that fits within their dietary restrictions. In addition to highlighting shifting consumer desires around the health and wellness movement, this progression speaks to the interest in experiences defined by one's personal tastes.
Workshop Question - How could you better connect with consumers' individual personal brands?
Trend Themes
1. Customizable Menus - As consumers search for personalization in their purchasing decisions, customizable menus and mix and match options allow them to create an item that fits within their dietary restrictions.
2. Technological Advancement - Technology is enabling the creation of more convenient, personalized food options like on-the-go customizable pizza kiosks and apps designed specifically with millennials in mind.
3. Data-driven Personalized Promotions - Big data is being used to offer personalized social media promotions that are tailored to customer preferences to bring formerly loyal customers back into stores.
Industry Implications
1. Fast Food - Customizable menus and technological advancement are disrupting the fast food industry by offering more personalized and convenient food options.
2. Restaurant Technology - Disruptive innovation opportunities exist in the restaurant technology industry for the development of on-the-go customizable pizza kiosks and apps.
3. Food and Beverage Marketing - Data-driven personalized promotions highlight an opportunity to leverage customer data to offer promotions tailored to their preferences, bringing formerly loyal customers back into stores.
7 Featured, 61 Examples:
348,448 Total Clicks
Date Range:
Aug 15 — Jul 17
Trending:
Warm
Consumer Insight Topics:
