StyLend Turns Anyone's Closet into a Clothing Rental Service
Laura McQuarrie — March 12, 2014 — Business
StyLend is a clothing rental service with a pretty unique premise. Unfortunately for a lot of women, it's quite common to become smitten with something in-store, buy it and then never actually take it off the hanger in your closet when you get it home. StyLend enables shoppers to make a profit from this, serving as a platform for people to rent out items directly from their closets.
If you want to rent out an item, StyLend has two options. One includes a do-it-yourself approach, which involves listing their own merchandise, meeting with the borrowers and caring for the cleaning of the items. StyLend's second option is the 'Concierge,' which takes care of everything on behalf of the renter. The DIY approach earns listers about 70% of the rental price, whereas the Concierge option is about 50%. Either way, it's a great way to make money from items that are idly sitting in the back of a closet.
If you want to rent out an item, StyLend has two options. One includes a do-it-yourself approach, which involves listing their own merchandise, meeting with the borrowers and caring for the cleaning of the items. StyLend's second option is the 'Concierge,' which takes care of everything on behalf of the renter. The DIY approach earns listers about 70% of the rental price, whereas the Concierge option is about 50%. Either way, it's a great way to make money from items that are idly sitting in the back of a closet.
Trend Themes
1. Clothing Rental Services - The rise of clothing rental services presents an opportunity for disruption in the fashion industry by providing an alternative to traditional retail.
2. Peer-to-peer Sharing Economy - The emergence of platforms like StyLend highlights the potential for disruption in the sharing economy, where individuals can monetize their unused possessions.
3. Circular Fashion - The concept of renting out unused clothing contributes to the growing trend of circular fashion, promoting sustainability and reducing clothing waste.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can tap into the trend of clothing rental services to create innovative business models and reach a wider customer base.
2. E-commerce and Technology - E-commerce platforms and technology companies can leverage the peer-to-peer sharing economy trend by developing user-friendly rental platforms and providing logistics support.
3. Sustainability and Environment - The circular fashion trend opens up opportunities for industries focused on sustainability and environmental impact, such as textile recycling and upcycling.
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