This Social Platform Makes It Easy for Users to Swap Clothing Online
Katherine Pendrill — January 21, 2016 — Social Good
References: beta.rekindness & betalist
'reKindness' is a new social platform that makes it easy for consumers to swap clothing online. Every year, approximately 21 billion pounds of textiles are sent to US landfills. This platform helps to cut down on unnecessary waste without forcing consumers to rewear the same items over and over again.
reKindness is a online community where consumers can swap clothing with one another. When users donate items to the store they will receive credit based on the value of the garment. This credit can then be used to purchase other items on the site. The only fee involved is the cost of shipping and handling. Users can even donate their credits to women in need if do not wish to purchase anything.
The platform ultimately allows consumers to get rid of items they no longer wear and stock up on new item without contributing to textile waste.
reKindness is a online community where consumers can swap clothing with one another. When users donate items to the store they will receive credit based on the value of the garment. This credit can then be used to purchase other items on the site. The only fee involved is the cost of shipping and handling. Users can even donate their credits to women in need if do not wish to purchase anything.
The platform ultimately allows consumers to get rid of items they no longer wear and stock up on new item without contributing to textile waste.
Trend Themes
1. Clothing-swap Platforms - The trend of online second-hand clothing swapping reduces textile waste, providing opportunities for sustainable fashion startups.
2. Social Shopping - The trend of social shopping via online communities provides opportunities for e-commerce platforms to create more interactive experiences.
3. Circular Fashion - The trend of circular fashion promotes a closed-loop system in the fashion industry, and presents opportunities for companies to innovate in the production, consumption, and disposal stages.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of clothing-swap platforms to create circular fashion models and reduce environmental impact.
2. E-commerce Industry - The e-commerce industry can use the trend of social shopping to create more personalized and interactive experiences for customers.
3. Sustainability Industry - The sustainability industry can benefit from the trend of circular fashion and explore new technologies and business models to promote sustainable production and consumption.
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