This Shop Lets Customers Rent Designer Pieces and Launder Them
Katherine Pendrill — November 26, 2015 — Social Good
'House of Bubbles' is a clothing subscription service that allows customers to rent designer pieces and then launder them directly in the store. In recent years, subscription services have become a popular way for consumers to test out different products. This company offers an alternative to other services with their environmentally-friendly subscription model.
House of Bubbles is a Brazilian shop that provides a curated collection of designer pieces. The store offers a monthly subscription service that allows customers to choose different pieces and then return them for another customer to try. What makes House of Bubbles so unique is that the shop also contains a laundromat. The laundromat makes it easy for customers to wash anything they rent out before returning it. The idea behind the unusual service is to make clothing rentals a more communal activity and ultimately bring fashion lovers together.
Although the subscription service is currently reserved for Brazilian customers, the company has announced plans to bring the eco-friendly model to other countries in the near future.
House of Bubbles is a Brazilian shop that provides a curated collection of designer pieces. The store offers a monthly subscription service that allows customers to choose different pieces and then return them for another customer to try. What makes House of Bubbles so unique is that the shop also contains a laundromat. The laundromat makes it easy for customers to wash anything they rent out before returning it. The idea behind the unusual service is to make clothing rentals a more communal activity and ultimately bring fashion lovers together.
Although the subscription service is currently reserved for Brazilian customers, the company has announced plans to bring the eco-friendly model to other countries in the near future.
Trend Themes
1. Eco-friendly Fashion - Developing a subscription-based eco-friendly fashion model for other countries can tap into the growing trend of sustainable fashion.
2. Sustainable Subscription Services - Sustainable subscription services can offer an alternative to traditional fast fashion, providing a disruptive innovation opportunity.
3. Communal Clothing Rental - Facilitating a communal clothing rental experience through laundromats and shared spaces can be a disruptive innovation opportunity for the fashion industry.
Industry Implications
1. Fashion Industry - House of Bubbles' innovative eco-friendly subscription model can inspire fashion industry players to adopt sustainable practices.
2. Laundry Industry - The combination of a laundromat and a clothing rental service can revolutionize the way people think about laundry and provide an opportunity for innovation in this industry.
3. Sustainability Industry - Adopting the eco-friendly subscription model can tap into the growing trend of sustainability and offer an opportunity for innovation within this industry.
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