Consumers embrace next generation speech recognition tech
Implications - As consumers become more comfortable with biometric authentication tools, voice recognition technology continues to evolve beyond the initial login function. Often incorporating search capabilities, the next generation of speech recognition features will see the interface experience accessible and controlled by one's voice. In addition to highlighting the increasingly naturalistic relationship between consumers and their devices, this progression also speaks to the evolution of user experience design as it relates to purchasing decisions.
Workshop Question - How can your brand create more natural-feeling connections between its products/services, and its consumers?
Trend Themes
1. Advancements in Voice Recognition Technology - Companies are implementing more advanced speech recognition capabilities into their products.
2. Integration with Virtual Assistants - Devices and products are integrating with AI assistants like Amazon Alexa and Siri for voice control.
3. Expansion to New Industries - Voice control technology is now being applied to a wide range of industries and products such as thermostats, garbage cans, and coffee ordering apps.
Industry Implications
1. Home Automation - Voice control technology is now being applied to home automation technology such as smart bulbs, thermostats, and home security systems.
2. Travel and Transportation - With the integration of Amazon Alexa in the Hyundai Blue Link app and other similar systems, it has become easier for drivers to control their vehicles hands-free.
3. Consumer Electronics - More companies are incorporating advanced speech recognition capabilities for voice control in their devices, such as smartwatches and voice-typing apps.
