This New Concept Store by Urban Outfitters is a Food Court Eatery
References: communityimpact & brandchannel
Urban Outfitters has already been incorporating snack bars and cafes into various retail locations, but the new in-store diner concept in Austin Texas will be home to three new eateries.
Urban Outfitters’ new in-store diner concept called 'Space 24 Twenty' gives consumers a unique shopping experience that they cannot achieve online. The main goal for these eateries is to enhance each retail consumer's experience by providing a chic, modern and unique dining opportunity.
These new eateries will allow Urban Outfitters to connect with consumers on a different level while creating deeper brand relationships. The retailer also plans to incorporate "pop-up stores, live events, music and other activities that will be part of their new retail environments." Another unique opportunity that Urban Outfitters plans to explore is the vacant space outside of its stores, which can be used as a space for food trucks.
Urban Outfitters’ new in-store diner concept called 'Space 24 Twenty' gives consumers a unique shopping experience that they cannot achieve online. The main goal for these eateries is to enhance each retail consumer's experience by providing a chic, modern and unique dining opportunity.
These new eateries will allow Urban Outfitters to connect with consumers on a different level while creating deeper brand relationships. The retailer also plans to incorporate "pop-up stores, live events, music and other activities that will be part of their new retail environments." Another unique opportunity that Urban Outfitters plans to explore is the vacant space outside of its stores, which can be used as a space for food trucks.
Trend Themes
1. In-store Dining Experiences - Urban Outfitters' new in-store diner concept creates a unique and immersive shopping experience that cannot be replicated online, presenting opportunities for other retailers to enhance consumer engagement.
2. Brand Partnerships - Collaborations with food vendors, pop-up stores, live events, and music can help retailers build deeper brand relationships and attract new customers.
3. Outdoor Food Retail - Utilizing vacant spaces outside retail stores for food trucks can attract foot traffic and provide a fresh dining option, offering opportunities for food vendors and real estate companies.
Industry Implications
1. Retail - Retailers can disrupt the traditional shopping experience by integrating in-store dining options that enhance consumer engagement.
2. Food and Beverage - Food vendors can partner with retailers to create unique dining experiences and gain access to a new customer base.
3. Real Estate - Companies in the real estate industry can explore partnership opportunities with retailers to utilize vacant spaces for food trucks and attract more customers to surrounding retail areas.
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