Le Tote Offers Flexible Subscriptions of Maternity Clothing for Women
Laura McQuarrie — November 12, 2015 — Fashion
References: letote & digitaljournal
Le Tote is known as an on-demand subscription service for clothing and accessories, but now the brand has also introduced maternity clothing for women.
What really sets Le Tote apart from other fashion subscription services is that it permits its members to take advantage of unlimited rentals. Alike its regular womenswear options, Le Tote promises that its customers will "Always have something new to wear."
In addition to being costly to purchase, maternity clothing for women can be extremely wasteful when they are longer needed and fail to be passed on to another expectant mother. By offering to outfit women during the times their bodies are changing during pregnancy and postpartum, this is an easy way to help women look and feel their best.
What really sets Le Tote apart from other fashion subscription services is that it permits its members to take advantage of unlimited rentals. Alike its regular womenswear options, Le Tote promises that its customers will "Always have something new to wear."
In addition to being costly to purchase, maternity clothing for women can be extremely wasteful when they are longer needed and fail to be passed on to another expectant mother. By offering to outfit women during the times their bodies are changing during pregnancy and postpartum, this is an easy way to help women look and feel their best.
Trend Themes
1. Unlimited Maternity Rentals - Disruptive innovation opportunity: Offering unlimited rentals for maternity clothing reduces waste and provides a cost-effective solution for expectant mothers.
2. On-demand Subscription Service - Disruptive innovation opportunity: Providing on-demand subscription services for clothing and accessories offers convenience and variety for customers.
3. Sustainable Fashion - Disruptive innovation opportunity: Promoting sustainable fashion by reducing the need to purchase and dispose of maternity clothing.
Industry Implications
1. Fashion Subscription - Disruptive innovation opportunity: Explore the potential of on-demand subscription services for clothing and accessories.
2. Maternity Clothing - Disruptive innovation opportunity: Develop innovative solutions for maternity clothing that address cost and sustainability challenges.
3. Sustainable Fashion - Disruptive innovation opportunity: Create sustainable fashion models that encourage clothing rental and reduce waste.
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