Reformation's RefRecycle Asks Shoppers to Send in Old Outfits
Alyson Wyers — August 21, 2015 — Eco
References: thereformation & psfk
This clothes recycling program is easy enough for even the most lazy of people to get on board with. RefRecycle is an initiative from Reformation which asks shoppers to get rid of the clothes they don't wear anymore.
All online customers receive a box with a free shipping label that they are supposed to fill with clothes that would otherwise end up in a landfill. In addition to compelling customers to recycle clothes to make an environmental impact, the campaign encourages them to post cringe-worthy vintage outfits as part of the #OutfitofthePast contest to win a $500 voucher from Reformation.
The clothes recycling program is the result of a collaboration with Community Recycling, which resells used clothing in bulk to people who wouldn't be able to afford new clothing. CR is currently established in communities in more than 50 countries.
All online customers receive a box with a free shipping label that they are supposed to fill with clothes that would otherwise end up in a landfill. In addition to compelling customers to recycle clothes to make an environmental impact, the campaign encourages them to post cringe-worthy vintage outfits as part of the #OutfitofthePast contest to win a $500 voucher from Reformation.
The clothes recycling program is the result of a collaboration with Community Recycling, which resells used clothing in bulk to people who wouldn't be able to afford new clothing. CR is currently established in communities in more than 50 countries.
Trend Themes
1. Clothes Recycling - There is a growing trend in the fashion industry for clothes recycling initiatives, allowing consumers to easily and responsibly dispose of their old clothing.
2. Online Customer Engagement - Companies are utilizing online platforms to engage with customers and encourage their participation in eco-friendly initiatives, such as Reformation's RefRecycle campaign.
3. Social Media Contests - Businesses are leveraging social media contests to generate buzz and incentivize customers to participate in sustainability-focused initiatives, like the #OutfitofthePast contest by Reformation.
Industry Implications
1. Fashion - The fashion industry has an opportunity to embrace clothes recycling programs and collaborate with organizations like Community Recycling to minimize waste and make a positive environmental impact.
2. E-commerce - E-commerce platforms can integrate clothes recycling initiatives, like providing free shipping labels, to engage online customers and promote sustainability in the fashion industry.
3. Social Media - Social media platforms offer a space for businesses to host interactive contests and campaigns that encourage customers to participate in eco-friendly initiatives, bringing attention to sustainable brands like Reformation.
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