Software developments allow consumers to organize digital memories
Implications - As more and more information is stored online, consumers become increasingly concerned with the idea of digital preservation. As a result, software is being developed with the express purpose of collecting, storing and archiving information in a way that is easily accessible for consumers. Beyond the desire for all-in-one organizational capabilities, this progression speaks to the desire to cultivate a digital heritage or memory.
Workshop Question - How can your brand create authentic experiences or campaigns that evoke a sense of nostalgia, or general familiarity, in its targeted consumers?
Trend Themes
1. Digital Preservation - Development of software to collect, store and archive information in an easily accessible way.
2. Personal Cloud Storage - Flexible and automatically back up files in cloud storage system.
3. Wireless OS Drives - Devices aimed at expanding smartphone capabilities with built-in battery that operate for up to five hours per charge.
Industry Implications
1. Technology - Development of software and hardware to address digital preservation, personal cloud storage and wireless OS drives.
2. Artificial Intelligence - AI-powered photo and video management devices that automatically organize photos according to time, location and faces.
3. Personal Security - Creation of personal encrypted cloud backups to ensure cloud data security through encryption.
