The Muji Shanghai Features a Number of New In-Store Concepts
Rebecca Byers — December 21, 2015 — Art & Design
References: retaildesignblog.net
The Muji Shanghai store is a stunning, multi-storey experience that continues the Japanese brand's expansion into China. The store features a number of the brand's new retail concepts that add value to the shopping experience for consumers. These features included customization kiosks like the one for fragrance, as well as a floor that serves as a cafeteria-style eatery.
The Muji Shanghai flagship will also feature the brand's new in-store Aroma Lab concept, which shoppers can use to make design their own essential oils blend. Other unique in-store features integrated into the new Shanghai store are a Muji Books section, which includes books and magazines on a variety of lifestyle topics, as well as a Remuji section, which is a line of used clothing collected by the brand.
The Muji Shanghai flagship will also feature the brand's new in-store Aroma Lab concept, which shoppers can use to make design their own essential oils blend. Other unique in-store features integrated into the new Shanghai store are a Muji Books section, which includes books and magazines on a variety of lifestyle topics, as well as a Remuji section, which is a line of used clothing collected by the brand.
Trend Themes
1. Customization Kiosks - Implementing customization kiosks in retail stores can enhance the personalized shopping experience for consumers.
2. Cafeteria-style Eateries - Integrating cafeteria-style eateries into stores can provide a unique and convenient dining option for shoppers.
3. In-store Aroma Labs - Introducing in-store aroma labs allows customers to create their own bespoke essential oil blends, adding an interactive and personalized element to the shopping experience.
Industry Implications
1. Retail - Implementing customization kiosks, cafeteria-style eateries, and in-store aroma labs can disrupt the retail industry by offering unique and personalized experiences to customers.
2. Fragrance - Implementing fragrance customization kiosks can disrupt the fragrance industry by allowing customers to create their own personalized scents.
3. Food Service - Integrating cafeteria-style eateries into retail stores can disrupt the food service industry by providing a convenient and unique dining experience for shoppers.
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