The Mr. Club Lets Men Borrow and Buy Outfits Monthly
Laura McQuarrie — January 15, 2014 — Fashion
References: themrcollection & themrcollection
The Mr. Collection is a rental service that provides an assortment of new clothing and accessories for men each month from The Mr. Club. With a monthly membership, subscribers will receive a look hand-picked by fashion stylists, which is ideal for men who are looking to improve their personal style. The two monthly membership choices include packages for casual and formal business attire, priced at $39 and $45 per month, respectively. As well, The ‘Mr. Details’ package is another option, solely based on men’s accessories.
In the case that a subscriber can’t bear to part with one of their rental pieces, it’s no problem—the coveted outfit or individual item can simply be purchased. Shipments of the fashion subscription boxes are complimentary both ways, so there’s no pressure to keep any items you want to return.
Whether shopping for new clothes is the bane of your existence, or if you just love sprucing up your wardrobe from time to time, a monthly curation of items from The Mr. Collection makes looking good absolutely effortless.
In the case that a subscriber can’t bear to part with one of their rental pieces, it’s no problem—the coveted outfit or individual item can simply be purchased. Shipments of the fashion subscription boxes are complimentary both ways, so there’s no pressure to keep any items you want to return.
Whether shopping for new clothes is the bane of your existence, or if you just love sprucing up your wardrobe from time to time, a monthly curation of items from The Mr. Collection makes looking good absolutely effortless.
Trend Themes
1. Menswear Rentals - Rental-based fashion services that regularly provide new menswear to subscribers can disrupt traditional retail selling models.
2. Monthly Fashion Subscriptions - Monthly fashion subscription boxes offer convenience and a personalized approach to shopping; brands can adopt this model to offer niche products to consumers.
3. Fashion Stylist Services - Fashion stylist services that curate personalized fashion items for customers can be a valuable add-on for fashion brands with subscription-based models.
Industry Implications
1. Fashion Retail - Traditional clothing retailers can incorporate rental-based subscription models to attract price-sensitive and convenience-demanding customers.
2. E-commerce - E-commerce businesses can disrupt traditional brick-and-mortar retail models by offering monthly fashion subscription boxes to customers.
3. Fashion Rental - Fashion rental businesses can leverage the expertise of fashion stylists to curate personalized fashion items that appeal to individual customer preferences.
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