Tipu's Chai Offers Individually Packaged Indian Chai That Only Needs Water
Laura McQuarrie — February 7, 2017 — Lifestyle
References: shop.tipuschai & my.fancyfoodshows
The process of making a traditional Indian chai tea latte involves simmering a base of black tea with aromatic spices and herbs to create a sweet, creamy drink that blends well with milk. Between the boiling, the steeping and the total preparation time, this is a process that takes time to yield a high-quality result.
To significantly reduce the time it takes to enjoy a cup of chai, Tipu's Chai offers Tipu's Chai Now Single Serve Packets in Original, Espresso and Green Tea varieties. To make "one bold serving," one only needs to add the real spices from the packet to a cup of hot water.
In addition to selling its chai latte product in extremely convenient single-serve packets, Tipu's Chai Now also comes in a quick-brew line, as well as a Slow Brew option for those who have the luxury of time on their hands.
To significantly reduce the time it takes to enjoy a cup of chai, Tipu's Chai offers Tipu's Chai Now Single Serve Packets in Original, Espresso and Green Tea varieties. To make "one bold serving," one only needs to add the real spices from the packet to a cup of hot water.
In addition to selling its chai latte product in extremely convenient single-serve packets, Tipu's Chai Now also comes in a quick-brew line, as well as a Slow Brew option for those who have the luxury of time on their hands.
Trend Themes
1. Instant Tea Packets - The rise of individually packaged tea packets that only require hot water present an opportunity for companies to create new flavors and formulations.
2. Quick-brew Beverages - The trend towards quick-brew beverages allows consumers to enjoy high-quality drinks without the time investment, creating opportunities for convenient and innovative products.
3. Slow Brew Alternatives - Consumers' continued interest in high-quality, traditionally brewed drinks means there is a market for slow-brew options, which can be marketed as a luxury product.
Industry Implications
1. Tea Industry - Tea companies can capitalize on the trend towards quick and high-quality tea by creating new flavors and formulations that are easily made with hot water.
2. Convenience Food Industry - The convenience food industry can market instant tea packets as a convenient alternative to traditional tea-making methods, appealing to time-strapped consumers.
3. Luxury Food Industry - Creating slow-brew tea options can appeal to consumers who value the time and effort involved in traditionally brewed drinks, and these products can be marketed as a luxury item.
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