Bruegger's Bagels' 2016 Fall Menu is Inspired by Route 66
Katherine Pendrill — September 23, 2016 — Lifestyle
References: brueggers & brandeating
Bruegger's Bagels recently debuted its new fall menu, which draws inspiration from Route 66. Route 66, also known as Will Rogers Highway, is one of America's original highways and has become on the the most famous roads in the country. Bruegger's Bagels new menu draws inspiration from the nostalgia-inducing road in the form of a delicious new sandwich.
The Route 66 is a seasonal sandwich that consists of a French Toast Bagel topped with hickory-smoked bacon, a slice of cheddar cheese, Sriracha maple syrup and a fresh-cracked egg. Along with the highway-inspired breakfast sandwich, the chain is also offering a sandwich called the Mighty Melt, which is made with jalapeno cornbread and seasonal bagels in flavors such as French Toast and Pumpkin.
The Route 66 is a seasonal sandwich that consists of a French Toast Bagel topped with hickory-smoked bacon, a slice of cheddar cheese, Sriracha maple syrup and a fresh-cracked egg. Along with the highway-inspired breakfast sandwich, the chain is also offering a sandwich called the Mighty Melt, which is made with jalapeno cornbread and seasonal bagels in flavors such as French Toast and Pumpkin.
Trend Themes
1. Highway-inspired Menus - Exploring the trend of restaurants and food establishments creating menus inspired by iconic highways, providing a unique dining experience.
2. Nostalgia-inspired Food - Capitalizing on the trend of nostalgia-inducing foods, businesses can create menu items that evoke emotions and memories of the past.
3. Creative Flavor Combinations - Embracing the trend of combining unexpected flavors, businesses can create innovative and exciting menu items that stand out from the competition.
Industry Implications
1. Restaurant Industry - Restaurants can create innovative menus inspired by iconic highways to attract customers looking for unique dining experiences.
2. Food and Beverage Industry - Food and beverage companies can develop nostalgic products that tap into consumers' emotional connections to the past.
3. Culinary Tourism - Culinary tourism companies can curate experiences centered around highway-inspired menus, appealing to food enthusiasts who enjoy exploring local cuisines.
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