Product display captivates consumers through shareable emotions
Implications - With the understanding that most consumers seek out memorable experiences they can then share through social media, brands are carefully curating sensory-packed spaces that cater specifically to that desire. Through elaborately immersive visual merchandising that sparks emotions within consumers, the modern retail environment has found a way to adapt to the highly competitive digital space by playing into it.
Workshop Question - How could your brand utilize features like big data to enhance your consumer's experience?
Trend Themes
1. Sensorial Merchandising - Brands are curating immersive visual merchandising that sparks emotions, adapting to the highly competitive digital space.
2. Virtual Reality Integration - Theme parks, nail salons, and pop-up shops have begun using VR to create a more interactive and personalized experience for customers.
3. Emotion-powered Retail - Bio-analytic technology and facial coding software are used to create a multisensory and engaging shopping experience that personalizes the customer's experience.
Industry Implications
1. Retail - Sensorial merchandising, VR integration, and emotion-powered retail are transforming the retail space and enhancing the customer experience.
2. Hospitality - Virtual reality theme parks and immersive ice cream museums are introducing new and exciting attractions to the hospitality industry.
3. Beauty - Virtual reality nail salons and perfume-promoting concept spaces are revolutionizing the beauty industry by providing personalized and unique experiences for customers.
5 Featured, 42 Examples:
242,170 Total Clicks
Date Range:
Jan 17 — Nov 17
Trending:
Hot
Consumer Insight Topics:
