Picnik is Selling Its RTD Coffee Beverage in an On-the-Go Format
Laura McQuarrie — April 9, 2017 — Lifestyle
References: picnikaustin & berryondairy.blogspot
Picnik, a cafe concept based out of Austin, Texas, is now selling its famous butter coffees by the bottle in a convenient, ready-to-drink format.
The trio of Butter Coffee products are offered in flavors such as Mocha Latte, Cappuccino and Dirty Chai, each of which are made with a base of fair trade coffee, grass-fed butter, grass-fed whey protein and MTC oil. These three flavors are based off of the best-selling blends served at Picnik and are designed to help with one's energy, appetite, productivity levels and cognitive functions. As stated on the front of the bottles, a single 10-ounce bottle provides 10 grams of protein.
Across the food industry, consumers are beginning to embrace full-fat products for the health benefits that they can provide, rather than avoid products with the word "fat" altogether.
The trio of Butter Coffee products are offered in flavors such as Mocha Latte, Cappuccino and Dirty Chai, each of which are made with a base of fair trade coffee, grass-fed butter, grass-fed whey protein and MTC oil. These three flavors are based off of the best-selling blends served at Picnik and are designed to help with one's energy, appetite, productivity levels and cognitive functions. As stated on the front of the bottles, a single 10-ounce bottle provides 10 grams of protein.
Across the food industry, consumers are beginning to embrace full-fat products for the health benefits that they can provide, rather than avoid products with the word "fat" altogether.
Trend Themes
1. Full-fat Products - As consumers begin to embrace full-fat products for their health benefits, there is an opportunity for companies to innovate by creating new full-fat products that meet consumer demand.
2. Bottled Beverages - As cafes begin selling their beverages in bottled, ready-to-drink formats, there is an opportunity for companies to expand their product lines and offer on-the-go products to consumers.
3. Functional Beverages - As demand for functional beverages that provide health benefits continues to rise, there is an opportunity for companies to create new blends with unique ingredients that meet consumer needs.
Industry Implications
1. Food and Beverage - As consumers embrace full-fat products and on-the-go bottled beverages, there is an opportunity for innovation across the food and beverage industry.
2. Cafe and Restaurant - Cafes and restaurants can expand their product lines and offer on-the-go, bottled versions of their beverages to meet consumer demand.
3. Fitness and Health - As functional beverages continue to appeal to health-conscious consumers, there is an opportunity for innovation and growth in the fitness and health industry.
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