Reese's New Crunchy Cookie Cups are Filled with Cookie Dough
Katherine Pendrill — May 20, 2017 — Lifestyle
For those who have trouble deciding between peanut butter cookies and peanut butter candy, Reese's new Crunchy Cookie Cups are the perfect option. Combining the best of the iconic peanut butter candies with the taste of cookie dough, the new treats are ideal for indulgent moments.
The new Reese's Crunchy Cookie Cups combines a classic Reese's Peanut Butter Cup with a creamy cookie filling made from peanut butter and tiny pieces of a crunchy chocolate chip cookies -- cookies which many have claimed taste a lot like Oreo biscuits. Unlike an ordinary Reese's Peanut Butter Cup, the addition of the cookie pieces add a satisfying crunch to the candy.
Available in a standard size and an intimidating 'king size,' the new candies are a delicious snacktime solution.
The new Reese's Crunchy Cookie Cups combines a classic Reese's Peanut Butter Cup with a creamy cookie filling made from peanut butter and tiny pieces of a crunchy chocolate chip cookies -- cookies which many have claimed taste a lot like Oreo biscuits. Unlike an ordinary Reese's Peanut Butter Cup, the addition of the cookie pieces add a satisfying crunch to the candy.
Available in a standard size and an intimidating 'king size,' the new candies are a delicious snacktime solution.
Trend Themes
1. Combination Treats - Disruptive innovation opportunity: Create unique treats by combining two popular snacks into one, appealing to consumers who have trouble deciding between options.
2. Crunchy Fillings - Disruptive innovation opportunity: Experiment with different crunchy fillings in popular candy products to add texture and enhance consumer satisfaction.
3. Indulgent Snacks - Disruptive innovation opportunity: Develop new indulgent snacks that offer a combination of flavors and textures to appeal to consumers seeking a treat for special moments.
Industry Implications
1. Confectionery - Disruptive innovation opportunity: Explore new flavor combinations and textural variations in confectionery products to create unique and appealing treats.
2. Bakery - Disruptive innovation opportunity: Bridge the gap between bakery products and confectionery by incorporating cookie dough and other fillings into traditional baked goods.
3. Snack Food - Disruptive innovation opportunity: Create innovative snack options by combining different types of snacks, such as cookies and candy, to offer a new and enticing snacking experience.
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