Spotify and Philadelphia are Sharing Holiday Music Through a Quiz
Laura McQuarrie — November 26, 2016 — Lifestyle
References: spotify-philly-festive
For many people, music is a huge part of celebrating the holidays to the fullest—to acknowledge this, Philadelphia teamed up with Spotify to offer custom Christmas cooking playlists and festive dessert recipe suggestions.
To generate a custom cooking playlist, Spotify users are invited to take a quick and easy three-question quiz. The questions aim to narrow down the desired characteristics of a dessert, a family's "holiday sound" and how one might attempt to "steal the show," such as creating a dessert with a twist, keeping it light and creamy or going for all-out indulgence. After finishing the quiz, users will be presented with recipe ideas like Cranberry-Orange White Chocolate Cheesecake or Salted Caramel Cheesecake Minis.
Along with dessert ideas that can be made with Philadelphia cream cheese, the playlists offer new renditions of holiday classics from contemporary artists like Katy Perry and Meghan Trainor.
To generate a custom cooking playlist, Spotify users are invited to take a quick and easy three-question quiz. The questions aim to narrow down the desired characteristics of a dessert, a family's "holiday sound" and how one might attempt to "steal the show," such as creating a dessert with a twist, keeping it light and creamy or going for all-out indulgence. After finishing the quiz, users will be presented with recipe ideas like Cranberry-Orange White Chocolate Cheesecake or Salted Caramel Cheesecake Minis.
Along with dessert ideas that can be made with Philadelphia cream cheese, the playlists offer new renditions of holiday classics from contemporary artists like Katy Perry and Meghan Trainor.
Trend Themes
1. Custom Cooking Playlists - Creating personalized playlists for specific cooking occasions, offering a unique and immersive culinary experience.
2. Interactive Quizzes - Engaging users in interactive quizzes to determine their preferences and tailor suggestions accordingly, enhancing user experience and personalization.
3. Collaborative Marketing Partnerships - Partnering with popular music streaming platforms to create unique and engaging marketing initiatives, fostering brand collaborations and reaching wider audiences.
Industry Implications
1. Streaming Platforms - Exploring opportunities to collaborate with brands and provide customized music solutions, making streaming platforms a dynamic marketing tool for businesses.
2. Food and Beverage - Incorporating innovative ideas such as personalized playlists and interactive quizzes to enhance the consumer experience and create memorable moments during culinary events and celebrations.
3. Branding and Marketing Agencies - Utilizing music streaming platforms as a medium for brand partnerships, helping clients create interactive and unique marketing campaigns that resonate with their target audience.
3.8
Score
Popularity
Activity
Freshness
