Ben & Jerry's is Now Selling Ice Cream Lip Balm with Natural Oils
Laura McQuarrie — April 17, 2017 — Fashion
References: us.therollingcone & popsugar
Ben & Jerry's scoop shops or the brand's gift shop in Waterbury, Vermont are currently the only places where the new ice cream lip balms from Ben & Jerry's can be found. This collection of four lip balms is made with only organically derived oils, such as palm, hemp seed, and jojoba, reminding consumers of the brand's commitment to integrating natural ingredients into its ice cream products. Flavors available include: Mint Chocolate Cookie, Chocolate Chip Cookie Dough, Chocolate Fudge Brownie and Strawberry Kiwi Swirl Sorbet.
While there have been many lip balm products in the past that have been inspired by dessert flavors, these ones are standouts because they come from Ben & Jerry's itself.
Over the past few years, Ben & Jerry's has also experimented with releasing collaborative beer beverages inspired by iconic flavors such as Chocolate Chip Cookie Dough and Brownie Batter.
While there have been many lip balm products in the past that have been inspired by dessert flavors, these ones are standouts because they come from Ben & Jerry's itself.
Over the past few years, Ben & Jerry's has also experimented with releasing collaborative beer beverages inspired by iconic flavors such as Chocolate Chip Cookie Dough and Brownie Batter.
Trend Themes
1. Organic-inspired Lip Balms - The popularity of organic-derived oils presents an opportunity for future lip balm products inspired by dessert flavors.
2. Collaborative Beverages - Collaborating with brands to create unique beverages is an opportunity for other food or drink companies.
3. Ice Cream-inspired Cosmetics - Innovative cosmetics inspired by ice cream flavors can appeal to a wide range of consumers.
Industry Implications
1. Cosmetics Industry - The cosmetics industry can expand its market by introducing more creative and playful products like these ice cream-flavored lip balms.
2. Food and Beverage Industry - Collaborating with unrelated brands and experimenting with new product lines, like Ben & Jerry's with beer beverages, can open up new markets for food and beverage companies.
3. Natural Products Industry - There is an opportunity for the natural products industry to experiment with new ingredients and flavors in lip balms and other personal care products.
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