Betterwith Brands Its Product as "100% Honest Ice Cream"
Laura McQuarrie — November 26, 2016 — Lifestyle
References: betterwith & marketingmag
'Betterwith' is the name of a new Canadian ice cream brand that is aiming to set itself apart by putting an emphasis on authenticity, simplicity and transparency when it comes to the quality ingredients that it uses.
The brand proudly positions its frozen dessert product as one that's "100% honest," as well as one that's made with "The good stuff." As clearly listed on the ice cream brand's website, only simple and easy-to-pronounce single-source ingredients are used, such as organic sugar, egg yolks, skim milk powder and traceable cream. When it comes to flavor, Betterwith keeps it simple with classics like Strawberry, Chocolate, Vanilla, as well as Caramel and Chocolate.
Naturally, Betterwith's ice cream products are free from artificial colourings, flavors and preservatives.
The brand proudly positions its frozen dessert product as one that's "100% honest," as well as one that's made with "The good stuff." As clearly listed on the ice cream brand's website, only simple and easy-to-pronounce single-source ingredients are used, such as organic sugar, egg yolks, skim milk powder and traceable cream. When it comes to flavor, Betterwith keeps it simple with classics like Strawberry, Chocolate, Vanilla, as well as Caramel and Chocolate.
Naturally, Betterwith's ice cream products are free from artificial colourings, flavors and preservatives.
Trend Themes
1. Authenticity in Food - The trend of emphasizing authenticity and transparency in food products opens opportunities for brands to market their products as 100% honest and made with simple, high-quality ingredients.
2. Simplicity in Ingredient Lists - The growing demand for easily understandable ingredient lists presents an opportunity for brands to gain consumer trust by using simple, single-source ingredients in their products.
3. Clean Label Movement - The clean label movement, focusing on natural and additive-free foods, provides an avenue for brands to differentiate themselves by offering ice cream products that are free from artificial colorings, flavors, and preservatives.
Industry Implications
1. Ice Cream - The ice cream industry can embrace the opportunity to market their products as 100% honest, simple, and free from artificial additives, catering to consumers who value transparency and natural ingredients.
2. Food and Beverage - The food and beverage industry can tap into the trend of authenticity and simplicity in ingredients to create and promote products that resonate with health-conscious consumers seeking natural, high-quality food options.
3. Organic and Natural Foods - The organic and natural foods industry can highlight the simplicity and traceability of ingredients in their products, appealing to consumers who prioritize clean labels and want to know exactly what they're consuming.
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