Brands create seamless shopping micro-moments through digital assistance
Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online through e-commerce or in-store brick and mortar, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer.
Workshop Question - What alternative platforms could your brand tap into to offer your consumer an elevated experience?
Trend Themes
1. Omnichannel Assistance - Brands are offering personalized assistive functions that help make shopping more seamless by enhancing the shopper experience through impactful micro-moments.
2. Reward-finding Shopping Apps - Apps like 'Dosh' work to find opportunities for consumers when it comes to cash back shopping for regular purchases and bigger ticket items like travel.
3. Ethical Shopping Extensions - Extensions like DoneGood's suggest alternatives when shopping online and offer exclusive discounts from socially responsible brands.
Industry Implications
1. Retail - The use of omnichannel assistance, reward-finding shopping apps, and ethical shopping extensions can significantly improve the shopping experience and foster customer loyalty.
2. Mobile Payment Solutions - Samsung Pay's Shopping feature allows users to make direct purchases from local online shopping malls and earn reward points, contributing to the growth of mobile payment solutions.
3. Fashion Retail - TV series outfit retailers like the Dote app offer a new way to shop for clothing items inspired by characters in popular shows, appealing to younger female demographics.
5 Featured, 43 Examples:
63,280 Total Clicks
Date Range:
Mar 17 — Oct 17
Trending:
Mild
Consumer Insight Topics:
