Consumers engage with GIF-powered platforms for both business and pleasure
Implications - Stretching beyond the use as cultural shorthand online, the GIF format is being wielded by consumers and brands alike to communicate various type of information with the help of personalization platforms. Given this new functionality in both personal and professional spaces, this shift highlights the ways in which consumers are open to the re-contextualization of imagery for other purposes.
Workshop Question - Is there room for your brand to leverage less traditional messaging formats in order to connect with younger consumers?
Trend Themes
1. GIF Customization - The trend of using personalized GIFs is expanding beyond cultural shorthand, creating opportunities for businesses to appeal to consumers' desire to express themselves through visual media.
2. Digital Memento Apps - Memento-focused apps are becoming popular as people seek ways to preserve digital memories such as GIFs, creating opportunities for businesses to provide valuable digital preservation services.
3. Paperless Information Exchange - Paperless exchange of information, such as business cards, is becoming increasingly popular, creating an opportunity for tech companies to develop apps that can be used by professionals.
Industry Implications
1. Social Media Marketing - Marketing professionals can incorporate the use of personalized GIFs to create more engaging content for social media platforms.
2. Digital Preservation - With the rise of digital memento apps, businesses can tap into the growing market of people who want to keep their digital memories preserved for future use.
3. Mobile App Development - The trend of paperless exchange of information such as business cards presents an opportunity for app developers to create innovative solutions.
5 Featured, 45 Examples:
109,696 Total Clicks
Date Range:
Mar 16 — May 17
Trending:
Average
Consumer Insight Topics:
