Silent Night's 'Studio Out the Box' Invites People to a Dreamworld
Laura McQuarrie — December 9, 2016 — Marketing
References: eventmagazine
Mattress retailer 'Silent Night' recently launched a dream-focused interactive event called 'Studio Out The Box' in Shoreditch, London. At the event, people have the chance to slide into a pair of slippers, rest upon a Silent Night mattress and explore the world of dreams through an interactive installation.
Some of the stations inside the event include the Studio Interactive Comfort Wall for designing one's dream sleep environment, The Dreamery for partaking in cloud-gazing or a meditation. To complement the sleep-focused space, there are also breakfast tasting platters available through the Studio kitchen, to fully simulate the entire experience of sleeping and waking up.
While there are plenty of mattress stores where people are invited to lie down on a bed, this concept is being pushed further with experiential events like this one from Silent Night.
Some of the stations inside the event include the Studio Interactive Comfort Wall for designing one's dream sleep environment, The Dreamery for partaking in cloud-gazing or a meditation. To complement the sleep-focused space, there are also breakfast tasting platters available through the Studio kitchen, to fully simulate the entire experience of sleeping and waking up.
While there are plenty of mattress stores where people are invited to lie down on a bed, this concept is being pushed further with experiential events like this one from Silent Night.
Trend Themes
1. Interactive Mattress Pop-ups - Disruptive innovation opportunity: Exploring interactive installations and immersive experiences in the mattress industry.
2. Dream-focused Events - Disruptive innovation opportunity: Creating unique dream-themed experiences and environments to enhance the mattress buying process.
3. Sleep Simulation Experiences - Disruptive innovation opportunity: Developing immersive experiences that simulate the entire sleep cycle to improve the customer's understanding and appreciation of mattresses.
Industry Implications
1. Mattress Retail - Disruptive innovation opportunity: Introducing interactive elements and dream-focused events into traditional mattress retail to attract and engage customers.
2. Experiential Marketing - Disruptive innovation opportunity: Leveraging interactive installations and sleep simulation experiences for experiential marketing in various industries, including the mattress industry.
3. Hospitality and Tourism - Disruptive innovation opportunity: Incorporating sleep simulation experiences and dream-focused events into hotels and resorts to provide unique and memorable guest experiences.
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