Byer of Maine's Double Hammock Marries Comfort and Quality
Jana Pijak — April 10, 2015 — Art & Design
References: ahalife
Byer of Maine's camp hammock is not your average cottage essential and features a luxe and roomy design. The product can be purchased on ahalife's website and is priced at a $130 rate.
This double hammock is available in a variety of styles including red, white and multicolored stripe motifs. Its large size marries comfort with quality and is perfect for poolside patios or backyards with a gorgeous view.
This camp hammock is reflective of the outdoor industry's recent focus on luxury. From glamping trips to luxe music festival accommodations, camping has become more refined and elegant and less to do with roughing it in the great outdoors. This marketing shift makes luxe camping gear more desired among consumers with an appreciation for leisure.
This double hammock is available in a variety of styles including red, white and multicolored stripe motifs. Its large size marries comfort with quality and is perfect for poolside patios or backyards with a gorgeous view.
This camp hammock is reflective of the outdoor industry's recent focus on luxury. From glamping trips to luxe music festival accommodations, camping has become more refined and elegant and less to do with roughing it in the great outdoors. This marketing shift makes luxe camping gear more desired among consumers with an appreciation for leisure.
Trend Themes
1. Luxury Camping Gear - The outdoor industry's recent focus on luxury creates an opportunity for disruptive innovation in the camping gear market for those with an appreciation for leisure.
2. Luxe Outdoor Furniture - The popularity of Byer of Maine's Luxe Camp Hammocks highlights a trend in the outdoor furniture industry towards more comfortable and high-quality products.
3. Glamping - Camping's shift towards a more refined and elegant experience creates an opportunity to innovate the concept of glamping for luxury consumers.
Industry Implications
1. Outdoor Industry - The outdoor industry's focus on luxury creates a potential disruption for traditional camping gear manufacturers.
2. Furniture Industry - The popularity of high-quality outdoor furniture products like Byer of Maine's hammock creates an opportunity for innovation within the furniture industry.
3. Hospitality Industry - The rise of glamping as a popular vacation option creates an opportunity for disruptive innovation within the hospitality industry to capture the luxury camping market.
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