Dirty Lemon's Newest Drink Blends Cold-Pressed Lemon Juice & Matcha
Laura McQuarrie — October 11, 2017 — Lifestyle
References: dirtylemon & wellandgood
Dirty Lemon is expanding its collection of functional beverages with an all-new variety that combines detoxifying cold-pressed lemon juice with antioxidant-rich matcha green tea powder.
Alongside the superpowered citrus and matcha as ingredients, the health beverage also includes a comforting blend of cardamom, vanilla, ocean minerals and pink Himalayan sea salt. In terms of what this functional, antioxidant-rich beverage is meant to promote, Dirty Lemon claims that it is beneficial for everything from boosting mental alertness to increasing the metabolic rate and the burning of fat.
The idea to develop a lemon and matcha beverage came from Dirty Lemon's summer pop-up in NYC, where it was the most in-demand option of the brand's entire menu.
Alongside the superpowered citrus and matcha as ingredients, the health beverage also includes a comforting blend of cardamom, vanilla, ocean minerals and pink Himalayan sea salt. In terms of what this functional, antioxidant-rich beverage is meant to promote, Dirty Lemon claims that it is beneficial for everything from boosting mental alertness to increasing the metabolic rate and the burning of fat.
The idea to develop a lemon and matcha beverage came from Dirty Lemon's summer pop-up in NYC, where it was the most in-demand option of the brand's entire menu.
Trend Themes
1. Functional Beverages - Creating functional beverages that combine various ingredients to offer health benefits.
2. Detoxification - Developing beverages that aid in detoxifying the body through specific ingredients and blends.
3. Antioxidant-rich Drinks - Formulating beverages that are high in antioxidants and offer multiple health benefits.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to create innovative functional drinks that incorporate antioxidant-rich ingredients.
2. Wellness Industry - Creating products for the wellness industry that promote detoxification and provide health benefits through natural ingredients.
3. Food and Beverage Market - Incorporating antioxidant-rich drinks into the food and beverage market, targeting health-conscious consumers looking for functional beverages.
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