Nescafe's Cafe in Japan Offers Space for Napping on World Sleep Day
Laura McQuarrie — March 22, 2017 — Lifestyle
References: nestle.jp & elitedaily
For World Sleep Day this year, Nescafe launched a unique cafe in Japan that offers up luxurious beds—some even valued at just under $10,000—as sleeping spaces.
At Nescafe Harajuku, there are 10 electronic reclining beds for guests from France Bed to try, including both double and single sizes. To create a soothing atmosphere for trying out these beds, Nescafe sets the scene with a smartphone-controlled Hue light from Phillips and a headset from Sony that offers further relaxation.
To try out any of the beds at the 'Nescafe × France Bed Sleep Cafe,' visitors only need to order one food item from the cafe's menu. Customers are served a free cup of Nescafe's decaf coffee before their nap and upon waking, are given a regular cup of coffee to leave them feeling extra rejuvenated and ready for the rest of the day ahead.
At Nescafe Harajuku, there are 10 electronic reclining beds for guests from France Bed to try, including both double and single sizes. To create a soothing atmosphere for trying out these beds, Nescafe sets the scene with a smartphone-controlled Hue light from Phillips and a headset from Sony that offers further relaxation.
To try out any of the beds at the 'Nescafe × France Bed Sleep Cafe,' visitors only need to order one food item from the cafe's menu. Customers are served a free cup of Nescafe's decaf coffee before their nap and upon waking, are given a regular cup of coffee to leave them feeling extra rejuvenated and ready for the rest of the day ahead.
Trend Themes
1. Restorative Nap Cafes - Restorative nap cafes are emerging as a trendy concept, offering luxurious sleeping spaces for relaxation and rejuvenation.
2. Luxurious Sleeping Beds - Luxurious sleeping beds, valued at just under $10,000, are becoming a disruptive trend in the hospitality industry, providing guests with unparalleled sleeping experiences.
3. Smart Sleep Technology - Smart sleep technology, such as smartphone-controlled lights and relaxation headsets, is revolutionizing the sleep experience, creating a soothing atmosphere for optimal rest.
Industry Implications
1. Hospitality - The hospitality industry has the opportunity to integrate restorative nap cafes as a unique offering, attracting guests seeking luxurious and rejuvenating sleep experiences.
2. Technology - The technology industry can capitalize on the rise of smart sleep technology by developing innovative products that enhance relaxation and sleep quality.
3. Coffee - The coffee industry can explore partnerships and collaborations with restorative nap cafes to offer specialty coffee experiences that complement the relaxation and wake-up process.
5.2
Score
Popularity
Activity
Freshness
