The Nap Station Was an Interactive Marketing Tactic by the Brand eve
Mishal Omar — May 9, 2017 — Marketing
References: ibtimes & eventmagazine
The brand eve is known for its self-described "revolutionary mattress" that claims to distribute pressure evenly, support the back, and offer a generally relaxing sleep. In order to promote its mattress, the brand created the pop-up space The Nap Station.
The Nap Station was placed in The Old Truman Brewery in East London, and was open for a small period of time. It functioned as a work space where people could go and take naps in the nap pods that were placed throughout the pop-up – which could be used for up to an hour by each visitor. The space also had bed work stations, free WiFi, charging areas and free coffee served between 3-4 p.m.
The Nap Station functions as an excellent example of how brands can create better experiential marketing tactics to engage with targeted consumers.
The Nap Station was placed in The Old Truman Brewery in East London, and was open for a small period of time. It functioned as a work space where people could go and take naps in the nap pods that were placed throughout the pop-up – which could be used for up to an hour by each visitor. The space also had bed work stations, free WiFi, charging areas and free coffee served between 3-4 p.m.
The Nap Station functions as an excellent example of how brands can create better experiential marketing tactics to engage with targeted consumers.
Trend Themes
1. Experiential Marketing - Creating interactive and immersive experiences to engage with consumers.
2. Wellness Spaces - Designing dedicated areas for relaxation and self-care.
3. Workplace Productivity - Providing workspaces that enhance productivity and well-being.
Industry Implications
1. Mattress - Innovating sleeping solutions for better comfort and support.
2. Hospitality - Integrating wellness amenities into hospitality experiences.
3. Office Design - Creating work environments that prioritize employee well-being and performance.
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