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Antimicrobial Recovery Mattresses

Clean the Sky - Positive Eco Trends & Breakthroughs

The Hyphen Muscle Recovery Foam Mattress Alleviates Pressure

— January 16, 2018 — Lifestyle
The Hyphen Muscle Recovery Foam Mattress has been engineered to provide users with a premium experience that is unlike anything they've experienced before from their mattress. Crafted from premium foam, the mattress is reported to be hypoallergenic and antimicrobial, which makes it suitable for those with allergies while also working to kill viruses, eliminate odors and much more. This makes it suitable for those who want to maintain a clean sleeping experience at all times without having to rely on aftermarket products to do so.

The Hyphen Muscle Recovery Foam Mattress features a three-layer construction and also works to provide bounce without disturbing your partner when you get up. The direct-to-consumer mattress comes as one of several new products being made available to satisfy shoppers looking for premium solutions at the best possible price point.
Trend Themes
1. Antimicrobial Mattresses - Opportunities exist for mattress companies to innovate by incorporating antimicrobial properties to mattresses for improved hygiene during sleep.
2. Direct-to-consumer Mattresses - Companies can tap into the growing direct-to-consumer trend and offer premium mattresses at more affordable price points.
3. Multi-layered Mattresses - There is a potential for companies to innovate by developing multi-layered mattresses that offer both support and enhanced recovery benefits.
Industry Implications
1. Mattress Industry - The mattress industry can innovate by incorporating new materials and features like antimicrobial layers and multi-layered designs.
2. E-commerce Industry - The growing direct-to-consumer trend can be capitalised on by mattress companies to sell directly to customers through online channels, reducing costs and offering competitive pricing.
3. Sleep and Wellness Industry - This innovation in mattresses will suit people who put a premium on their sleep experience, opening an opportunity for the wellness industry by offering products that support healthy sleep.
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