The Casper Mattress Floatie is the Brand's Latest Product Offering
Hayley McGlone — July 5, 2016 — Luxury
References: casper & techinsider.io
Summer is the perfect time to bask in the sun and enjoy the pool and now summer days can be more luxe than ever thanks to Casper's new floating mattresses. Through July 5th, Casper is giving away a comfortable floatie with every mattress purchase made. The floatie comes in a full mattress size in the company's signature grey and white color scheme. It also boasts two built-in pillows and two cup holders to help users relax in the sun.
Casper is a 2014 start-up mattress firm, that ships to both the US and Canada. The mattresses, which are delivered right to the consumer's home, come in boxes about the size of a night stand that expand once opened. Casper prides itself on the mattresses offering comfort, support, durability, and a cool temperature, all necessary components for the perfect night's sleep. Mattresses start at $725 CAD, but the investment could lead to the best night's sleep users have ever had.
Casper is a 2014 start-up mattress firm, that ships to both the US and Canada. The mattresses, which are delivered right to the consumer's home, come in boxes about the size of a night stand that expand once opened. Casper prides itself on the mattresses offering comfort, support, durability, and a cool temperature, all necessary components for the perfect night's sleep. Mattresses start at $725 CAD, but the investment could lead to the best night's sleep users have ever had.
Trend Themes
1. Luxury Floatie Accessories - Opportunity for companies to create luxurious accessories for pool lounging, providing comfort and style for summer relaxation.
2. Direct-to-consumer Mattress Delivery - Disruptive innovation opportunity for mattress companies to streamline delivery processes and offer convenient at-home mattress shopping experiences.
3. Enhanced Poolside Comfort - Innovation potential for creating products that enhance comfort and relaxation for poolside lounging, such as floating mattresses with built-in pillows and cup holders.
Industry Implications
1. Outdoor Recreation - The outdoor recreation industry can seize opportunities to create innovative pool lounging products that offer luxury and enhanced comfort for consumers.
2. E-commerce - Opportunity for e-commerce platforms and mattress companies to capitalize on the direct-to-consumer trend by offering convenient online mattress shopping and delivery.
3. Home Furnishings - Home furnishings industry can tap into the trend of enhanced poolside comfort by creating innovative and stylish accessories for outdoor relaxation, such as luxurious floating mattresses.
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