Sapira Makes Spring Mattresses that Can Still be Delivered in Boxes
Joey Haar — October 11, 2016 — Art & Design
References: sapirasleep & digitaltrends
Sapira is a company that ships mattresses in boxes (a service similar to companies like Casper and Tuft & Needle.) However, what separates Sapira from its competitors is the material of its mattresses -- other boxed mattress companies offer only foam or latex mattresses, but Sapira's mattresses are made from springs.
Sapira is a new brand from Leesa, a company that has sold mattresses for years, but Leesa's previous offerings have all been foam mattresses. As such, Leesa is positioning Sapira as a more luxurious option. The Sapira mattress is an inch thicker than the foam Leesa mattress, and it weighs in at 98 pounds for the queen size. Further, the spring design disperses weight on the mattress better, making it harder to disturb one's partner while sleeping.
Sapira is a new brand from Leesa, a company that has sold mattresses for years, but Leesa's previous offerings have all been foam mattresses. As such, Leesa is positioning Sapira as a more luxurious option. The Sapira mattress is an inch thicker than the foam Leesa mattress, and it weighs in at 98 pounds for the queen size. Further, the spring design disperses weight on the mattress better, making it harder to disturb one's partner while sleeping.
Trend Themes
1. Boxed Spring Mattresses - Opportunity to disrupt the boxed mattress industry by offering a more luxurious option with spring mattresses.
2. Luxury Mattresses - Opportunity to tap into the market demand for high-end mattresses by offering a thicker and heavier mattress with spring design.
3. Partner-friendly Mattresses - Opportunity to address the issue of disturbing a partner while sleeping by designing mattresses that disperse weight better.
Industry Implications
1. Mattress Industry - Opportunity for mattress companies to expand their product offerings by introducing boxed spring mattresses.
2. E-commerce Industry - Opportunity for e-commerce platforms to cater to the demand for luxury mattresses by partnering with brands that offer boxed spring mattresses.
3. Sleep Technology Industry - Opportunity for companies in the sleep technology industry to develop innovative solutions that address sleep disturbances caused by partner movements.
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