This Space Encourages Booking a "Snooze Session" to Try Casper Mattresses
Laura McQuarrie — October 25, 2016 — Marketing
References: casper & essentialretail
From now until the month of December, people in the UK visiting London's Covent Garden will have the chance to visit a new temporary retail space and test out Casper mattresses, pillows and sheets. The sleep-inspiring pop-up includes several private rooms that can be booked by individuals looking for a restful "snooze session," although the space also features larger open spaces that are suited to hosting public events.
Since one of the hallmarks of Casper's business is its mattress-in-a-box, which was only just recently launched in the UK, those who visit the sleep pop-up shop will be able to take advantage of Casper's bike courier service provided that they live in a 10-mile radius of Covent Garden.
While shopping for bedding, mattresses and pillows generally doesn't involve must testing on the consumer's behalf before a purchase is made, this unique opportunity from Casper gives people the chance to truly try before they buy.
Since one of the hallmarks of Casper's business is its mattress-in-a-box, which was only just recently launched in the UK, those who visit the sleep pop-up shop will be able to take advantage of Casper's bike courier service provided that they live in a 10-mile radius of Covent Garden.
While shopping for bedding, mattresses and pillows generally doesn't involve must testing on the consumer's behalf before a purchase is made, this unique opportunity from Casper gives people the chance to truly try before they buy.
Trend Themes
1. Retail Pop-up Spaces - There is a trend of creating temporary retail spaces to offer unique product experiences like temporary test drives and sleep-inspiring pop-ups.
2. Experience-based Marketing - Brands are leveraging experience-based marketing to offer customers a unique product experience before purchase unlike traditional marketing tactics.
3. Home Comfort Products - The market for home comfort products like mattresses, pillows, and sheets is increasing as people spend more time at home due to the pandemic, creating an opportunity for innovative marketing tactics.
Industry Implications
1. Retail Industry - Retail industry professionals can look into developing pop-up spaces and experience-based marketing tactics to offer customers unique product experiences before purchase.
2. Home Improvement Industry - Home improvement industry professionals can explore innovative marketing techniques for home comfort products that provide a unique experience for customers before purchase.
3. Logistics Industry - Logistics industry professionals can explore innovative delivery services like bike courier service for companies like Casper to complement the experience-based marketing strategy and expand their customer base.
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