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Pragmatic Energy

Gen Z responds to high-performance, low-ritual caffeine

Implications - In the context of consumption, Generation Z's diminishing attention span has manifested in a risen interest in Soylent, snack-like mini-meals, and desire for high-performance, low-ritual energy. Though this is due in part to a need for hyper-convenience, this desire for minimalist consumption also signifies the opposing values of Generation Z to Millennials in a preference for performance over lifestyle.
Workshop Question - How could your brand provide consumers with a "bite-sized" version of your current offering?
Trend Themes
1. Minimalist Consumption - Gen Z's desire for high-performance, low-ritual energy signifies an opposing value to Millennials in a preference for performance over lifestyle.
2. Chewable Energy Supplements - Energy supplements presented in the form of chewable tablets provide a compact option to carry around and enjoy an energy boost on the go.
3. Better-for-you Alternatives - Consumers are seeking out better-for-you alternatives that are made with minimal ingredients, as well as call out the addition of natural ingredients and healthier substitutes for common ingredients.
Industry Implications
1. Health and Wellness - Innovations such as oxygenated water shots and chewable energy supplements present disruptive opportunities for companies in the health and wellness industry.
2. Beverage Industry - Disruptive innovations such as organic energy drinks and functional sparkling beverages indicate opportunities in the beverage industry to appeal to consumers seeking healthier alternatives.
3. Convenience Industry - The rise of minimalist consumption and chewable energy supplements provide opportunities for businesses in the convenience industry to offer easy-to-carry and on-the-go options for busy consumers.
4.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
8 Featured, 68 Examples:
151,154 Total Clicks
Date Range:
Jun 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Functional Sparkling Beverages
Functional Sparkling Beverages
GLOW Beverages Now Makes Drinks to Boost Hydration and Energy
The effervescent quality of a sparkling beverage is often seen as a key selling feature, but GLOW Beverages is now offering functional benefits to consumers through its all-new GLOW Sparkling... MORE
Organic Energy Drinks
Organic Energy Drinks
PepsiCo's Expanded Amp Energy Range Introduces Better-for-You Options
To build upon its existing Amp Energy beverage range, PepsiCo recently introduced Amp Energy Organic, which features four fruit-inspired flavors that are USDA-certified organic and made with just... MORE
Oxygenated Water Shots
Oxygenated Water Shots
OXiGEN's Shot Amplifies the Benefits of Drinking Oxygenated Water
OXiGEN’s oxygenated beverage products were designed to support health and wellness in a highly concentrated format. OXiGEN water comes in a full-size water bottle format, as well as a shot-... MORE
Energizing Bottled Water
Energizing Bottled Water
'Water Joe' is a Zero-Calorie Beverage Infused with Tasteless Caffeine
Water Joe prides itself on offering what it calls “energy at its simplest form,” which is just water and caffeine with no added sugars, sweeteners, colors or flavors. The responsibly... MORE
Chewable Coffee Cubes
Chewable Coffee Cubes
Each of Go Cubes' Bite-Sized Products Equals Half a Cup of Coffee
Go Cubes is a brand specializing in bite-sized coffee cubes that give consumers a caffeine kick while on the go. Replacing their morning cup of coffee, each Go Cubes piece resembles a sugar cube and... MORE
Chewable Energy Supplements
Chewable Energy Supplements
The Glukos Energy Tablets Are Vegan-Friendly and Caffeine-Free
Energy supplements are most common in beverage or edible bar form, but Glukos has come up with an innovative alternative in the form of energy tablets that you can place in your cheek and enjoy an... MORE
Caffeinated Chewing Gums
Caffeinated Chewing Gums
Energy Bombs' New Caffeine Gums are Infused With Essential Vitamins
Energy Bombs’ new caffeine gum product is designed to revolutionize the world of energy supplementation with its trailblazing new Energy Chewing Gum products. Available in Mint and Cinnamon... MORE
Superlatively Strong Coffee
Superlatively Strong Coffee
The 'Ass Kicker' from Viscous Coffee Contains 5 Grams of Caffeine
The ‘Ass Kicker,’ a coffee option from Adelaide, Australia’s ‘Viscous Cafe,’ contains as much caffeine as more than 80 normal cups of coffee. A large cup of Ass... MORE

Related Examples

Enriched Functional Teas
Enriched Functional Teas
Twinings SuperBlends Provides a Boost with Added Vitamins and Minerals
Ready-to-Brew Tea Bottles
Ready-to-Brew Tea Bottles
'Tea of a Kind' Favors an Innovative Twist-to-Brew Packaging
DIY Smart Gardens
DIY Smart Gardens
The 'Sprout' Indoor Self-Watering Planter Monitors Moisture Levels
Sleep Supplement Beverages
Sleep Supplement Beverages
'Som' is a Drink for Sleep That's Like an Anti-Energy Drink
Refreshing Vitamin-Infused Waters
Refreshing Vitamin-Infused Waters
New Hydrive Energy Water Flavors Focus on Unexpected Infusions
Functional Collagen Elixirs
Functional Collagen Elixirs
'Eviva Collagen Elixir' Supports the Health of the Skin and Joints
Collagen-Enriched Protein Waters
Collagen-Enriched Protein Waters
Protein Water Co Skin Maintenance Collagen Water is Functional
Hydrating CBD-Infused Drinks
Hydrating CBD-Infused Drinks
The HighDrate CBD Energy Waters Come in Four Flavor Options
Caffeine-Free Kids' Teas
Caffeine-Free Kids' Teas
Bössi Kids Tea is an Organic Tea Drink Specifically Made for Kids
Caffeinated Protein Drinks
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The BiPro Caffeine Protein Water is Made from Just Six Ingredients
Caffeinated Water Mix-Ins
Caffeinated Water Mix-Ins
True Citrus Co.'s True Lemon Energy Energizes with Fruit and Green Tea
Flavorful Non-Alcoholic Kombuchas
Flavorful Non-Alcoholic Kombuchas
The Suja Organic Kombucha Line is Tasty and Nutritious
Citrus Rose Beverages
Citrus Rose Beverages
Dirty Lemon's Rose Drink Boasts Beautifying Benefits
Caffeinated Sparkling Water
Caffeinated Sparkling Water
'Phocus' Makes Naturally Energizing, Effervescent Beverages
Caffeinated Cocktail Events
Caffeinated Cocktail Events
Mr. Black's Espresso Martini Festival Boasts Artisanal Drink Creations
Coffee-Infused Oatmeal Stouts
Coffee-Infused Oatmeal Stouts
The Firestone Walker Mocha Merlin Stout is Ideal for Autumn
Spooky QSR Dessert Confections
Spooky QSR Dessert Confections
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Naturally Energizing Mints
Naturally Energizing Mints
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Powdered Energy Supplements
Powdered Energy Supplements
The ORGANO FENIX XT Advanced Energy Drink Mix Won't Cause a Crash
Coffee Pod Subscription Services
Coffee Pod Subscription Services
Cups Coffee Delivers High Quality Coffee to Subscribers' Doors
AI Coffee Suggestions
AI Coffee Suggestions
Starbucks Will Use Artificial Intelligence to Give Order Recommendations
Coffee-Infused Pancakes
Coffee-Infused Pancakes
The IHOP Latte Lover's Pancake Menu is Inspired by Java Beverages
Artificial Flavor-Free Coffees
Artificial Flavor-Free Coffees
The Folgers Simply Gourmet Coffees are Rich and Natural
Energy Drink-Infused Sausages
Energy Drink-Infused Sausages
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Beet Nitrate Endurance Drinks
Beet Nitrate Endurance Drinks
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Caffeine-Infused Electrolyte Drinks
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Colorful Spanish Wines
Colorful Spanish Wines
Gik Uses a Pigment in Grapes’ Skin to Manipulate the Color of Wine
Soda-Flavored Energy Supplements
Soda-Flavored Energy Supplements
The GU Energy Gel Cola Me-Happy Contains Just 100 Calories
Sparkling Energy Drink Tablets
Sparkling Energy Drink Tablets
The Healtheries Boost Energy Effervescents are Quick to Consume
Cold Brew Juices
Cold Brew Juices
'Upruit' Makes Hybrid Cold Brew Beverages Combined with 14 - 37% Fruit Juice
Unsweetened Energy Drinks
Unsweetened Energy Drinks
Runa's Clean Lime and Blood Orange Drinks Boast Authentic Citrus Flavors
Energizing Cocktail Mixers
Energizing Cocktail Mixers
Kicktail Energy Mixers Remix Cocktail Mixers with Energizing Additions
Enhanced Caffeinated Waters
Enhanced Caffeinated Waters
The Hydrive Energy Water Drinks Contain No Sugar or Calories
Energizing Protein Supplements
Energizing Protein Supplements
This Supplement Offers Both a Caffeine Kick and a Protein Boost
Biker-Focused Energy Supplements
Biker-Focused Energy Supplements
MindFX Performance Helps Bikers Enjoy Consistent Concentration
Non-Caffeinated Energy Gels
Non-Caffeinated Energy Gels
The TORQ Gels are Made with the Optimal Carbohydrate Blend
Glucose-Infused Energy Tablets
Glucose-Infused Energy Tablets
The GLUCO Tabs Use Glucose to Provide a Natural Energy Boost
Performance-Enhancing Chews
Performance-Enhancing Chews
The Q-Force Soft Chews Help Improve Performance, Focus and Immunity
Fast-Acting Energy Gels
Fast-Acting Energy Gels
The Stealth Advanced Isotonic Energy Gels Provide an Instant Energy Boost
Unsweetened Pumpkin Flavor Shots
Unsweetened Pumpkin Flavor Shots
Dunkin' Donuts is Testing Out a Sugar-Free Pumpkin Sauce
Vitalizing Nut Coffees
Vitalizing Nut Coffees
The METABREW Caffeinated Drinks Provide Plant-Based Energy
Coffee-Infused Ales
Coffee-Infused Ales
This Craft Brewery Developed a Coffee Ale Made from Brazilian Beans
Coffee Cube Beverages
Coffee Cube Beverages
Dunkin' Donuts South Korea is Serving Up Drinks Made with Flavored Ice Cubes
Calming Cold Brews
Calming Cold Brews
The Cham Cold Brew Calm Features Chamomile Tea to Soothe The Body
Cartoned Cold Brews
Cartoned Cold Brews
The Uncommon Coffee Roasters Premixed Coffee is Served in Retro Milk Cartons
Mushroom-Infused Mocha Drinks
Mushroom-Infused Mocha Drinks
Love Grace's New Mocha Drink is Made with Medicinal Mushrooms
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Comprehensive Coffee Beverages
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'Coffiest' is a Coffee-Flavored Breakfast Drink Full of Nutrients
Cavity-Fighting Chewing Gums
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The Wild Organic Chewing Gum Range Features No Artificial Additives
Pomegranate Juice Blends
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POM Wonderful Now Comes in Pineapple, Coconut and Mango Flavors
Melon Juice Beverages
Melon Juice Beverages
Mello Bottles Juice from Honeydew, Watermelon and Cantaloupe
Immunity-Boosting Chewing Gums
Immunity-Boosting Chewing Gums
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Oxygenated Berry Skin Scrubs
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Wholesome Chewing Gums
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Sparkling Caffeinated Water
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Sparkling Avitae is a New Line of Energizing Water-Based Beverages
Spicy Mango Milks
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Emmi Energy Milk Now Comes in a Limited Edition 'Daredevil' Flavor
Energy-Boosting Chocolates
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The E-hydrate BCAA+ Energy Packets Offer a Natural Boost of Vitality
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Cold-Pressed Energy Shots
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Natural Energy Supplements
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EBOOST is a Blend of Vitamins, Minerals and Super-Nutrients
Striking Scratched Furniture
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Oxygenated Avalanche Protection
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The Aeros Helmet Equips Skiers for Worst-Case-Scenario Survival
Oxygenated Pet Relaxers
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Oxygenated Bottled Water
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OGO's H20