Gen Z responds to high-performance, low-ritual caffeine
Implications - In the context of consumption, Generation Z's diminishing attention span has manifested in a risen interest in Soylent, snack-like mini-meals, and desire for high-performance, low-ritual energy. Though this is due in part to a need for hyper-convenience, this desire for minimalist consumption also signifies the opposing values of Generation Z to Millennials in a preference for performance over lifestyle.
Workshop Question - How could your brand provide consumers with a "bite-sized" version of your current offering?
Trend Themes
1. Minimalist Consumption - Gen Z's desire for high-performance, low-ritual energy signifies an opposing value to Millennials in a preference for performance over lifestyle.
2. Chewable Energy Supplements - Energy supplements presented in the form of chewable tablets provide a compact option to carry around and enjoy an energy boost on the go.
3. Better-for-you Alternatives - Consumers are seeking out better-for-you alternatives that are made with minimal ingredients, as well as call out the addition of natural ingredients and healthier substitutes for common ingredients.
Industry Implications
1. Health and Wellness - Innovations such as oxygenated water shots and chewable energy supplements present disruptive opportunities for companies in the health and wellness industry.
2. Beverage Industry - Disruptive innovations such as organic energy drinks and functional sparkling beverages indicate opportunities in the beverage industry to appeal to consumers seeking healthier alternatives.
3. Convenience Industry - The rise of minimalist consumption and chewable energy supplements provide opportunities for businesses in the convenience industry to offer easy-to-carry and on-the-go options for busy consumers.
8 Featured, 68 Examples:
152,293 Total Clicks
Date Range:
Jun 16 — Feb 18
Trending:
Warm
Consumer Insight Topics:
