Hip hop artists use their influence to propel largely unrelated ventures
Implications - Rappers are increasing their level of interaction among fans by appealing to them in spheres outside of music and merchandise. While some are using their fame to enter into other industries with an edge, others like Vince Staples aim to positively influence youth by taking part in educational efforts. In doing so, they appeal to a large demographic of people who look up to them and prompt them to focus their interests in a way that comes across as more genuine.
Workshop Question - How often do you look outside your industry for inspiration? What adjacent industries could you leverage?
Trend Themes
1. Hip Hop Artists as Curators - Hip hop artists like Kanye West and Drake are using their fame to curate art exhibits and create music for interactive exhibits with the potential to revolutionize how we think of art and music collaboration.
2. Celebrity Cannabis Websites - Celebrities like Snoop Dogg are capitalizing on the legalization of cannabis by creating online platforms to promote lifestyle and education in an effort to destigmatize cannabis use and possibly even change legislation.
3. Rapper-driven Entertainment Businesses - Rappers like Drake and Fat Joe are branching out from music to start their own gentlemens clubs and sneaker stores with the potential to disrupt the entertainment and retail industries.
Industry Implications
1. Art and Culture - The convergence of hip hop with fine art and art curation offers opportunities for disruption in how we consume and appreciate art.
2. Cannabis - The legalization of cannabis has created opportunities for disruptive innovation in industries such as lifestyle, entertainment, and even healthcare and legislation.
3. Retail and Entertainment - Rap artists entering the retail and entertainment businesses have the potential to shake up established industries and create unique experiences for their fans.
6 Featured, 54 Examples:
174,787 Total Clicks
Date Range:
Mar 15 — Nov 16
Trending:
Average
Consumer Insight Topics:
