Probiotic beauty products ease daily routines
Implications - Probiotics have risen in popularity in the food and beverage category; implementing the bacterium into beauty routines condenses daily tasks of the healthy consumer, while creating a new purchase occasion for health products. This signifies a cross-categorical growth cycle for certain health patterns.
Workshop Question - What ideas or products could you implement that come from a different brand category? How would you do so?
Trend Themes
1. Probiotic Beauty Products - Implementing probiotics into beauty routines condenses daily tasks and creates a new purchase occasion for health products.
2. Customized Dietary Supplement Routines - Personalized nutrition via questionnaires allows for customized vitamin and supplement profiles for consumers.
3. Activated Charcoal Toothpastes - Anti-silica and sulfate free activated charcoal toothpastes utilize natural and potent ingredients such as Irish moss, bentonite clay, and oregano oil.
Industry Implications
1. Beauty - Probiotic and fruit-based facemasks, slimming coffee blends and beauty supplements tap into growing demand for natural, skin-nourishing solutions.
2. Health and Wellness - Probiotic supplemented beauty products such as coffee blends and oral supplements encourage holistic and internal approaches to health and self-care.
3. Natural Products - Non-GMO, gluten-free, sustainably sourced, all-natural, and organic labels continue to capture consumer interest in products ranging from body lotions to toothpaste.
