Fast, convenient spa services target the busy self-care seeker
Implications - As busy working consumers look to cram in time for self-care, many brands are making spa services especially accessible by offering them in-store, in-suite or via pop-up on a schedule that works around the standard nine-to-five. Linked to the desire for transformative experiences, this progression highlights the opportunity to connect with consumers by embedding services into regular parts of their day, such as lunch hour or the commute.
Workshop Question - What role does your brand play in improving consumers' quality of life? How flexible are you in terms of making those products or services accessible?
Trend Themes
1. Convenient Self-care - Brands are making spa services more accessible by offering them in-store, in-suite or via pop-up on a schedule that works around the standard nine-to-five, creating an opportunity to connect with busy consumers by embedding services into regular parts of their day.
2. In-store Experiences - Offering sensory and immersive experiences such as in-store facial treatments or manicure hotel suites, brands can cater to niche tastes of their guests and tap into the trend of experiential retail.
3. Wellness Workshops - Providing short meditation classes or other wellness-focused workshops for busy professionals, businesses can tap into consumer demand for activities that help deal with the pressures of the modern workplace.
Industry Implications
1. Beauty and Skincare - Beauty brands are creating innovative pop-up experiences and in-store rituals to offer personalized and immersive experiences for customers, potentially disrupting traditional department store beauty counters.
2. Automotive and Transportation - Car dealerships are adding spa services to give their customers experiences beyond just purchasing a vehicle, potentially disrupting the typical dealership model.
3. Hospitality and Travel - Hotels are increasingly catering to guests' niche tastes by offering unique experiences, such as dedicated nail salons or flagship stores that showcase local beauty products, potentially disrupting the traditional hotel experience.
