'Phocus' Makes Naturally Energizing, Effervescent Beverages
Laura McQuarrie — October 10, 2017 — Lifestyle
References: drinkphocus & packagingoftheworld
Phocus' naturally energizing sparkling water is enriched with caffeine from tea and L-Theanine, helping consumers to feel refreshed and energized at once. The zero-calorie, preservative-free beverages are offered in a range of flavors like Blood Orange, Cucumber and Yuzu & Lime and promise to help with increasing mental alertness and physical performance.
To position its brand as one that offers the best of nature and science, Phocus worked with the Cartils creative agency on the development of packaging that embodies a "nature’s laboratory" theme.
At the same time many consumers are looking to sparkling water as a healthier alternative to sugar-laden beverages like soda, health-conscious consumers are also craving functional, high-performance food and beverages that will help them power through their days with greater ease.
To position its brand as one that offers the best of nature and science, Phocus worked with the Cartils creative agency on the development of packaging that embodies a "nature’s laboratory" theme.
At the same time many consumers are looking to sparkling water as a healthier alternative to sugar-laden beverages like soda, health-conscious consumers are also craving functional, high-performance food and beverages that will help them power through their days with greater ease.
Trend Themes
1. Naturally Energizing Beverages - The trend of naturally energizing beverages presents an opportunity for companies to provide consumers with refreshing and energizing drinks containing non-traditional caffeine sources like tea.
2. Functional, High-performance Food and Beverages - The trend of health-conscious consumers seeking functional, high-performance food and beverages opens up opportunities for companies to develop products that enhance mental alertness and physical performance, such as zero-calorie preservative-free beverages enriched with beneficial ingredients.
3. Nature-inspired Packaging Design - The trend of nature-inspired packaging design creates opportunities for companies to create visually appealing product packaging that aligns with the brand's emphasis on natural and science-based attributes.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of naturally energizing beverages by introducing new products enriched with natural sources of caffeine and other beneficial ingredients.
2. Health and Wellness Industry - The health and wellness industry can explore the trend of functional, high-performance food and beverages by developing products that cater to health-conscious consumers seeking mental alertness and physical performance enhancement.
3. Packaging Industry - The packaging industry can leverage the trend of nature-inspired packaging design by offering innovative and visually appealing packaging solutions that communicate a brand's nature and science-based attributes.
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