Real Good's Natural Gum Promises a "Gunk-Free" Formula
Laura McQuarrie — April 11, 2016 — Lifestyle
References: realgoodgum & trndmonitor
Real Good's natural gum flavors are made from wholesome blends of five ingredients and natural flavors. Unlike many chewing gums that are loaded with artificial colors, preservatives, sweeteners and synthetic bases, Real Good promises its fans a completely "gunk-free" formula. Five simple ingredients are used to make up each flavor: organic came sugar, rainforest-harvested chicle, organic glycerin and organic sunflower lecithin and for taste, natural flavoring.
Although bubble gum, mint and cinnamon are fairly common chewing gum flavors, Real Good's attention to the quality and purity of ingredients makes these flavors seem refreshing.
Real Good was created by a father who sought healthy and natural chewing gum options for his daughter. Naturally, all of the gums are completely biodegradable, but Real Good reminds, even for this reason: "Please don’t throw it on the street."
Although bubble gum, mint and cinnamon are fairly common chewing gum flavors, Real Good's attention to the quality and purity of ingredients makes these flavors seem refreshing.
Real Good was created by a father who sought healthy and natural chewing gum options for his daughter. Naturally, all of the gums are completely biodegradable, but Real Good reminds, even for this reason: "Please don’t throw it on the street."
Trend Themes
1. Wholesome Chewing Gums - Disruptive innovation opportunity: Develop new natural gum flavors using wholesome ingredients to cater to health-conscious consumers.
2. Gunk-free Formula - Disruptive innovation opportunity: Create chewing gum with a completely gunk-free formula, free from artificial colors, preservatives, and synthetic bases.
3. Biodegradable Chewing Gum - Disruptive innovation opportunity: Design biodegradable chewing gum to address the environmental impact of regular gum litter.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore opportunities to manufacture and market wholesome chewing gums as a healthier alternative to traditional gums.
2. Natural Products - Disruptive innovation opportunity: Tap into the growing demand for natural products by developing and promoting wholesome chewing gums.
3. Sustainability - Disruptive innovation opportunity: Introduce sustainable practices in the chewing gum industry by producing biodegradable gums to mitigate environmental concerns.
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