Algae is embraced as a supplement and ingredient for health
Implications - As consumers look for ways to up their nutritional intake naturally, many are embracing products and recipes that bring algae to the forefront in order to take advantage of its healthful benefits. In addition to highlighting the experimental tastes of the healthy consumer, this progression demonstrates a continued desire to incorporate superfoods into traditional food and beverages to make them halfway healthy.
Workshop Question - Where can you add extra value to your offering in order to entice a wider consumer base?
Trend Themes
1. Algae as Superfood - With health and wellness rising as lifestyle values, consumers are turning towards algae as a superfood to be integrated in various food and beverage forms.
2. Innovative Health Tonics - New health tonics are being developed with nutrient-rich organic ingredients like algae, herbs, and fresh fruits and vegetables.
3. Algae-based Beverages - Beverages featuring algae as a key ingredient are gaining popularity among health-conscious consumers.
Industry Implications
1. Food and Beverage - Incorporating algae or algae-derived products in food and beverage industry has the potential to increase the nutritional value of products and give an edge in the competitive market.
2. Health and Wellness - The integration of algae as a superfood supplement in health and wellness sector has the potential to offer unique health benefits to consumers.
3. Nutraceuticals - Algae-based nutraceutical supplements can be developed and marketed as innovative products to consumers seeking health benefits from natural sources.
