Starbucks Will Use Artificial Intelligence to Give Order Recommendations
Alyson Wyers — September 30, 2017 — Tech
References: thestreet & refinery29.uk
Starbucks is using artificial intelligence to offer you order suggestions. The Digital Flywheel program brings AI to your Starbucks Rewards account, which will consider order history, the current weather, time of day, day of the week and whether or not it is your birthday to determine your order suggestions.
This technology will also enable Starbucks customers to order in new ways. Starbucks Global Chief Strategy Officer Matthew Ryan said the mobile application will start to incorporate "real-time triggers and push notifications to engage customers more deeply, building on the momentum that is generating the higher spend per members." This means Rewards members could order from a push notification or text message if there's a Starbucks store nearby.
This technology will also enable Starbucks customers to order in new ways. Starbucks Global Chief Strategy Officer Matthew Ryan said the mobile application will start to incorporate "real-time triggers and push notifications to engage customers more deeply, building on the momentum that is generating the higher spend per members." This means Rewards members could order from a push notification or text message if there's a Starbucks store nearby.
Trend Themes
1. AI-powered Coffee Suggestions - Starbucks is pioneering the use of AI to suggest personalized order recommendations based on customers' order history, weather, time of day, day of week, and more, opening up new opportunities for AI in the food and beverage industry.
2. Real-time Triggers and Push Notifications - Starbucks is experimenting with incorporating real-time triggers and push notifications into its mobile app, creating a new avenue for customer engagement and potentially increasing customer spending.
3. Mobile Ordering Innovation - Starbucks' use of AI and push notifications in its mobile app represents a major innovation in mobile ordering, creating new possibilities for frictionless, personalized ordering experiences.
Industry Implications
1. Food and Beverage - The use of AI and push notifications in coffee and food establishments holds the potential to revolutionize the industry, leading to more personalized and efficient ordering experiences and increasing customer spending.
2. Mobile App Development - Starbucks' incorporation of AI and real-time triggers into its mobile app points to a growing trend in mobile app development towards more personalized and engaging customer experiences.
3. Retail - Starbucks' use of digital innovation to drive customer engagement and spending represents a broader movement in the retail industry towards leveraging technology to enhance the customer experience.
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