Gik Uses a Pigment in Grapes’ Skin to Manipulate the Color of Wine
Ellen Smith — August 9, 2017 — Lifestyle
References: gik.blue & odditycentral
Gik wine has spent two years teaming up with scientists at the University of Basque Country and food researchers at Azti Tecnecalia to create a series of colorful Spanish wines.
The company embarked on expanding their wines' color profiles following the success of the company's electric blue wine, which was made through the manipulation of a naturally occurring pigment in the grapes' skin. This discovery has allowed the company to produce wines in virtually any color, from luscious greens to vibrant oranges. Although the wines' have maintained the same high quality flavor profiles, sommeliers and wine enthusiasts alike have criticized the brand for removing the chicness from the alcoholic beverage, by producing a product that looks more like an energy drink than a glass of wine. Regardless, Gik's wines remain a popular and exuberant experiment that sparks the imagination and changes the drinkers perceptions.
The company embarked on expanding their wines' color profiles following the success of the company's electric blue wine, which was made through the manipulation of a naturally occurring pigment in the grapes' skin. This discovery has allowed the company to produce wines in virtually any color, from luscious greens to vibrant oranges. Although the wines' have maintained the same high quality flavor profiles, sommeliers and wine enthusiasts alike have criticized the brand for removing the chicness from the alcoholic beverage, by producing a product that looks more like an energy drink than a glass of wine. Regardless, Gik's wines remain a popular and exuberant experiment that sparks the imagination and changes the drinkers perceptions.
Trend Themes
1. Colorful Wines - Creating wines in a variety of vibrant colors opens up new opportunities for customization and unique consumer experiences.
2. Natural Pigment Manipulation - Harnessing the power of naturally occurring pigments in grape skins can revolutionize the wine industry and pave the way for innovative production methods.
3. Challenging Wine Aesthetics - Pushing the boundaries of traditional wine aesthetics can disrupt industry norms and appeal to more adventurous consumers.
Industry Implications
1. Wine - The wine industry can explore new flavor and design possibilities by incorporating colorful wines into their product offerings.
2. Food and Beverage - Expanding the range of color choices for beverages can inspire new product innovations and appeal to a wider consumer base.
3. Hospitality - Hotels, restaurants, and bars can attract customers by offering unique and visually striking colorful wines, providing a memorable dining experience.
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