'Tea of a Kind' Favors an Innovative Twist-to-Brew Packaging
Laura McQuarrie — January 30, 2018 — Lifestyle
References: teaofakind & packagingdigest
'Tea of a Kind' is a unique beverage brand that sets itself apart by offering a simple solution to the task of tea brewing.
While traditionally bottled tea beverages serve as ready-to-drink solutions, Tea of a Kind notes that this method of packaging allows for "vitamins, antioxidants and other key functional ingredients to lose their potency while sitting on the shelf." As an alternative to this, Tea of a Kind stores its tea in a patented Vessl cap. When this cap is twisted open, a plain bottle of purified water is instantly transformed into a brewed tea beverage as the ingredients are released.
To make this system as accessible as possible to consumers, Tea of a Kind created an Eco 4-Pack, which is a multipack that pairs one bottle with three refill caps.
While traditionally bottled tea beverages serve as ready-to-drink solutions, Tea of a Kind notes that this method of packaging allows for "vitamins, antioxidants and other key functional ingredients to lose their potency while sitting on the shelf." As an alternative to this, Tea of a Kind stores its tea in a patented Vessl cap. When this cap is twisted open, a plain bottle of purified water is instantly transformed into a brewed tea beverage as the ingredients are released.
To make this system as accessible as possible to consumers, Tea of a Kind created an Eco 4-Pack, which is a multipack that pairs one bottle with three refill caps.
Trend Themes
1. Twist-to-brew Packaging - The innovative twist-to-brew packaging offers a convenient and fresh way to enjoy brewed tea beverages.
2. Preserving Functional Ingredients - By using twist-to-brew packaging, functional ingredients in tea can retain their potency, ensuring maximum health benefits.
3. Eco-friendly Multipack Solutions - The creation of an Eco 4-Pack provides consumers with an environmentally friendly option to enjoy Tea of a Kind's brewed tea.
Industry Implications
1. Beverage Packaging - The twist-to-brew packaging innovation can disrupt traditional beverage packaging methods and offer improved freshness.
2. Functional Beverages - Preserving functional ingredients in tea with twist-to-brew packaging presents new opportunities for functional beverage brands.
3. Sustainable Packaging - The Eco 4-Pack multipack solution demonstrates the potential for sustainable packaging practices within the beverage industry.
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