To parallel the wellness craze, brands introduce kid-centric health aids
Implications - As Millennials enter adulthood, their tendency to prioritize personal health and wellness is reflected onto their children. This manifests specifically with probiotic supplements for developmental reasons. This signifies a new approach toward parenthood and health in general that skews toward age specificity.
Workshop Question - How does your product accommodate the consumer in all stages of their lives?
Trend Themes
1. Age-specific Health Products - Brands are introducing health aids for kids that focus on age-specific health to reflect the Millennial trend of prioritizing personal wellness onto their children.
2. Functional Foods and Probiotics - Consumers seek out nutrient-dense foods and drinks that offer health benefits beyond the basic nutritional content, leading to the introduction of probiotics and functional foods in various products.
3. Non-dairy Options with Added Nutrition - Rise in healthy eating habits has prompted consumers to see added sugars as something to avoid, and seek out non-dairy options with little-to-no added sugars for a refreshing and nourishing snack.
Industry Implications
1. Consumer Goods - Brands are introducing age-specific health products with functional nutrients and probiotics to reflect the growing trend of prioritizing personal wellness onto their children.
2. Food and Beverage - The introduction of products with probiotics and added nutritional value in dairy-based and non-dairy-based snacks and drinks has prompted a shift towards nutrient-dense foods.
3. Healthcare - Introducing probiotics to infant formulas and other child-specific health products are part of the growing trend towards preventative healthcare to support the digestive and immune systems of young children.
