Technology gives millennials freedom to work to their own schedules
Implications - New applications of technology streamline the organization of shiftwork for both employees and employers, letting millennials work retail and service gigs on their own schedules and giving businesses a bigger pool of prospective employees. This progression reflects the urban Millennial's desire for connected part-time work that allows them to freely experience their cities while still earning a salary.
Workshop Question - How can you free consumers to make their own choices with regard to your brand?
Trend Themes
1. On-demand Workforce - Apps and services that cater to the needs of shift workers and the gig economy with real-time scheduling, shift swapping, and messaging.
2. Instant Payment Systems - Mobile payment systems that provide fast and automated payment for shift workers after each completed shift.
3. Targeted Job Hunting Platforms - Targeted and niche apps that connect job seekers to employers for part-time and white-collar positions.
Industry Implications
1. Retail and Service Sector - Shift work and the gig economy are prominent in this industry, making it ripe for technological innovation.
2. Mobile Payment Systems - Companies that specialize in real-time payment systems are necessary for the gig economy and shift work.
3. Technology and Employment Platforms - Establishing employer-employee connections and recruiting candidates for shift work jobs is crucial in helping businesses find and manage shift workers.
6 Featured, 45 Examples:
115,863 Total Clicks
Date Range:
Apr 15 — Oct 16
Trending:
Mild
Consumer Insight Topics:
